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Collection summary
Advanced Modeling is a powerful optimization tool with intuitive controls—Bid Modifiers, Spend Ratios, and Priorities—to improve real-time campaign performance. Allowlists and Blocklists manage ad impression eligibility. Pacing tracks spend relative to time remaining. Optimization, Budget Capping, Bid Pacing, and Frequency Capping are the four Optimization & Delivery settings that are located directly within each campaign. Together, each of these tools and settings determine how your campaign will deliver impressions and perform.
This collection includes a list of tutorial videos that take you through the process of harnessing powerful optimization tools and settings to keep campaign performance and pacing on track. Refer to "Campaign delivery and optimization" collection overview for a full list of comprehensive, text-based documentation covering these topics.
Tutorial videos
Video tutorial: Apply a Bid Model setting to a Creative dimension
More resources: Refer to Apply a Bid Model setting to a Creative dimension category for comprehensive, text-based documentation covering this topic.
Video tutorial: Apply a Bid Model setting to an Inventory dimension
More resources: Refer to Apply a Bid Model setting to an Inventory dimension category for comprehensive, text-based documentation covering this topic.
Video tutorial: Apply a Bid Model setting to a Device dimension
More resources: Refer to Apply a Bid Model setting to a Device dimension category for comprehensive, text-based documentation covering this topic.
Video tutorial: Apply a Bid Model setting to a Location dimension
More resources: Refer to Apply a Bid Model setting to a Location dimension category for comprehensive, text-based documentation covering this topic.
Video tutorial: Manage pacing
More resources: Refer to Manage pacing for comprehensive, text-based documentation covering this topic.
Video tutorial: Manage campaign Allowlists and Blocklists
More resources: Refer to Manage campaign Allowlists and Blocklists for comprehensive, text-based documentation covering this topic.
Video tutorial: Manage a campaign's Optimization & Delivery settings
More resources: Refer to Manage a campaign's Optimization & Delivery settings for comprehensive, text-based documentation covering this topic.
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