In this article, we’ll walk you through the steps to applying a Spend Ratio to ad creatives.
For additional information on Spend Ratio, see the following articles:
To apply advanced bid modeling on any ad creative or other dimension in the campaign, the following minimum requirements must be met:
The campaign must be at least 3 days long
The campaign’s daily budget must be at least $100
The ad creatives must be added to the campaign
There are two areas in the platform in which you can apply Spend Ratio to your ad creatives:
From the Campaigns app
From the Bid Model app
1. From the Campaigns App
In the Campaigns app, expand the Creatives section and locate the “Advanced Modeling” button in the top right corner.
Click on “Advanced modeling.”
**Please note: This action will turn the Bid Shading feature OFF in the campaign. You will see the prompt to confirm the action. If you would prefer to keep bid shading on and not leverage Advanced Bid Model, click Cancel.
Please proceed to the section on Applying a Spend Ratio.
2. From the Bid Model App
Begin by selecting the app labeled “Bid Model” on the home screen or from the 9-dot box in the upper right hand corner.
In the Bid Model app, select the desired campaign from the dropdown.
The creatives associated with the selected campaign are visible in the Creatives tab in the left panel. Select the creatives on which you wish to apply a spend ratio.
**Please note: This action will turn the Bid Shading feature OFF in the campaign. You will see the prompt to confirm the action. If you would prefer to keep bid shading on and not leverage Bid Model, click Cancel.
Applying a Spend Ratio
The pop-up box will include two tabs: “All Creatives” and “Modeled Creatives.” The “All Creatives” tab will show all active creatives associated with the campaign. “Modeled Creatives” will show the ads to which you can apply a spend ratio.
You can select one or more creatives from the list on the “All Creatives” tab and move it to Modeled Creatives to apply the Spend Ratio.
Within the spend ratio column, enter a percentage from 0 to 100 for each creative. You can modify the applied Spend Ratio anytime while the campaign is running. However, if the ad has already spent its allocated budget, you will not be permitted to set a percentage lower than the amount already spent.
In addition to setting a spend ratio for each creative, you must also choose if you want the ratio method to be flexible or strict.
FLEXIBLE - In this method, the allocated budget is treated as the maximum budget allocation, and its requirement to fill to the maximum allocation is flexible. In other words, if the campaign is unable to spend to the maximum allocation for any reason, spend will reallocate to lower priority items with the goal of the campaign spending in full. If you choose the flexible method, you MUST apply priorities to creatives. For more information, please see the articles on What is a Dimension Priority and How to Apply Dimension Priorities.
Strict Spend Ratios:
Do not incorporate Priority Levels
Must equal 100% across all allocated dimensions
Creatives with no designated spend ratio are counted in “others."