A: Pre-bid audiences are groups of pre-bid segments that you select. We recommend creating a pre-bid audience when you plan to use the same set of pre-bid segments across multiple campaigns. You can add the audience to a campaign instead of manually selecting the segments each time. We currently support creating pre-bid audiences with Integral Ad Science (IAS) pre-bid segments.

A: Advertisers typically use a combination of site blocklists and pre-bid segments. With pre-bid targeting, verification is performed on an impression-by-impression basis. This granularity helps ensure you’re not eliminating entire sites or publications unnecessarily, which could impact your campaign's ability to scale.

A: Refer to Fraud, brand safety, and viewability pre-bid targeting overview for details on these pre-bid targeting options, and an overview of pre-bid audience targeting on the IQM platform.

A: Refer to Create or manage a pre-bid audience for step-by-step instructions.

A: Refer to Target pre-bid audiences or pre-bid segments for instructions on how to add pre-bid audiences or pre-bid segments to a campaign from either the Audiences or Campaigns apps.

A: No. Adding or deleting pre-bid segments within a campaign won't modify the original pre-bid audience that you created in the Audiences app. The changes will only apply to the campaign you're updating.

Refer to Create or manage a pre-bid audience for step-by-step instructions on how to edit or duplicate an existing pre-bid audience if you'd like to apply and save changes.

A: Pre-bid targeting segments are priced on a CPM basis. These prices can vary depending on the segment category (fraud and IVT, brand safety, or viewability) and format (display or video). We list the price of each segment on the IQM platform, and update the total cost preview as you add each pre-bid segment to a pre-bid audience.

Refer to Fraud, brand safety, and viewability pre-bid targeting overview for more information on how pricing works, and Create or manage a pre-bid audience for instructions on how to locate specific pricing details.

A: With pre-bid filtering, ad inventory is filtered and blocked before it reaches the advertiser based on the criteria you’re targeting. Post-bid blocking allows you to still bid on the impression. If you win that impression, then you’ll pay the bid price before it’s determined to be fraudulent, unsafe, or not viewable. For these reasons, pre-bid filtering is a more efficient way to spend programmatic budgets.

A: We currently partner with Integral Ad Science (IAS) for pre-bid targeting. IAS provides a post-bid measurement solution that you can use to review performance data and confirm inventory quality.

Contact us at support@IQM.com for more information about IAS post-bid measurement.