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Pre-bid audience overview
Pre-bid audiences are groups of fraud and invalid traffic (IVT), brand safety, and viewability pre-bid segments that you select. You can create these audiences and seamlessly integrate them into new or existing campaigns.
We recommend creating a pre-bid audience when you plan to target the same set of pre-bid segments across multiple campaigns. You can add the audience to a campaign instead of manually selecting the individual segments each time. We currently support creating pre-bid audiences with Integral Ad Science (IAS) pre-bid segments.
Refer to Fraud, brand safety, and viewability pre-bid targeting overview for more information on fraud and IVT, brand safety, and viewability pre-bid targeting.
Create a new pre-bid audience
Pre-bid segment format notice: Each pre-bid segment category (Brand Safety, Fraud & IVT, Viewability) includes both Display and Video segments that you can select based on your campaign criteria. Note that the IQM platform supports one creative type per campaign. This means that if you select multiple pre-bid segment formats (Display, Video), they will not be targeted in that manner. Choose only one format for each pre-bid audience to avoid incurring extra charges. |
Follow these steps to access the + Create Audience workflow and create a new pre-bid audience:
Select the Audiences app from the homepage.
Click Pre-bid Audience.
Select + Create Audience. This will open the Pre-bid Audience pop-up window.
Type a name for this audience into the Audience Name field.
Choose a unique name to differentiate this pre-bid audience from others that you may create.
Select + Add Segment.
Search for a pre-bid segment by name, or use the drop-down menus under the Brand Safety, Fraud & IVT, and/or Viewability to browse and select one or more segments.
Choose only one format (Display or Video) per pre-bid audience.
Locate the information box in the top-right corner of the pop-up window to review the total CPM cost associated with your pre-bid segment selections.
Refer to Pre-bid audience pricing for more information on how the total cost for each pre-bid audience is calculated.
Review the list of each pre-bid segment you chose.
Verify that each segment is in the same creative format: either Display or Video, not both.
Click the trashcan icon next to any segment to remove it from the pre-bid audience, if desired.
Select Create to save the pre-bid audience.
You won't incur any costs until you add this pre-bid audience to a campaign and that campaign begins targeting the included segments.
Manage an existing pre-bid audience
Use the Pre-bid Audience page to review the IDs and names of your pre-bid audiences, and two key details:
Created: The date you first created the pre-bid audience.
Cost: The CPM cost associated with the pre-bid audience.
You can also manage your audiences by editing, duplicating, or deleting them.
Follow these steps to access the Pre-bid Audience page, where you'll manage existing pre-bid audiences:
Select the Audiences app from the homepage.
Click Pre-bid Audience on the Audiences page.
Edit an existing pre-bid audience
Follow these steps to edit a pre-bid audience from the Pre-bid Audience page:
Filter or search your audiences to locate the one you want to edit.
Select the checkbox next to the audience.
Click Edit Audience.
Apply any of the following changes, if desired:
Rename the pre-bid audience.
Click + Add Segment to search or browse additional pre-bid segments. Select one or more to add them to this audience.
Select the trashcan icon next to any existing pre-bid segments to remove them from this audience.
Locate the information box in the top-right corner of the pop-up window to review the total CPM cost associated with your updated pre-bid segment selections.
Refer to Pre-bid audience pricing for more information on how the total cost for each pre-bid audience is calculated.
Select Save to apply your changes to the existing pre-bid audience.
Duplicate an existing pre-bid audience
Follow these steps to duplicate a pre-bid audience from the Pre-bid Audience page:
Filter or search your audiences to locate the one you want to duplicate.
Select the checkbox next to the audience.
Click Duplicate Audience.
Apply any of the following changes, if desired:
Rename the pre-bid audience. Otherwise, the audience name will feature “Copy of” followed by the name of the audience you duplicated.
Click + Add Segment to search or browse additional pre-bid segments. Select one or more to add them to this audience.
Select the trashcan icon next to any existing pre-bid segments to remove them from this audience.
Locate the information box in the top-right corner of the pop-up window to review the total CPM cost associated with your updated pre-bid segment selections.
Refer to Pre-bid audience pricing for more information on how the total cost for each pre-bid audience is calculated.
Select Create to save the new pre-bid audience.
The existing audience that you duplicated will remain unedited.
Delete an existing pre-bid audience
Follow these steps to delete a pre-bid audience from the Pre-bid Audience page:
Filter or search your audiences to locate the one you want to delete.
Select the checkbox next to the audience.
Click Delete.
Locate additional pre-bid audience targeting resources