Meet Vera: Your AI-powered campaign operations partner. Vera can assist you with workflows spanning campaign strategy, execution, and reporting. Simply start a conversation with Vera to transform ideas and requirements into actionable marketing workflows in minutes instead of hours.

IQM’s rigorous privacy, compliance, and regulatory safeguards apply whether you partner with Vera or prefer to work manually.

All advertisers are eligible to manage campaign operations in the Vera app. Note that access and permissions for individual apps and features depend on how your organization’s Workspace is configured. Contact your Workspace admin to request access, as needed.

Requirements and best practices are the same whether you manually manage your campaigns in dedicated apps (e.g., Audiences, Dashboards, Campaigns, Reports) or with AI assistance in the Vera app. Refer to the resources listed below to review those requirements and best practices.

*Audiences: Vera currently supports creating Matched and Segmented audiences with AI assistance.

Partner with Vera to complete the following workflows:

Refer to the "Vera - IQM's artificial intelligence (AI) agent" collection overview to start creating audiences, campaigns, data dashboards, and custom reports with Vera.

Not sure where to begin? Vera provides suggested prompts and example inputs to help you get started when you initiate a new chat. We recommend reviewing these suggestions for inspiration, to experiment and explore what’s possible, or as a starting point for your own requirements. You can use them as-is or modify them, or enter your own request from scratch instead.

Refer to the "Vera - IQM's artificial intelligence (AI) agent" collection overview to start creating audiences, campaigns, data dashboards, and custom reports with Vera.