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ICT Insights report overview
Integrated Care Team (ICT) Insights report uncover key details about the ICT audiences you’ve targeted in previous and current campaigns. They uncover ad-exposure, engagement, demographic, and physician-specialty data to reveal reach and impact.
ICT audiences broaden reach beyond your NPI lists to include relevant care-team cohorts that share similar characteristics, and without requiring manual creation for those individual audiences. Reporting on these audiences with ICT Insights helps you validate whether your campaigns are connecting with the right healthcare professionals across channels.
ICT Insights report eligibility requirements
Certain healthcare advertisers are eligible to generate ICT Insights reports. The following conditions must also be met prior to ICT Insights report generation.
Requirement | Requirement details |
Campaign vertical* | Healthcare |
Campaign type | Advanced |
Campaign status | Running Expired (within the past 2 years) Paused |
Campaign duration | At least 7 days through yesterday’s date |
Campaign limit | Up to 50 eligible campaigns from the same insertion order (IO) per report |
Audience type | Campaign must target at least one Integrated Care Team (ICT) input-type (HCP, Nurse) audience |
*Healthcare: Any campaign created under a healthcare advertiser account is a “Healthcare” campaign.
ICT Insights report pricing
There is a cost associated with generating an ICT Insights report. You can reference its price after you enter key details–like the source campaigns and their date ranges–and before you generate the report. We calculate the report’s chargeable impressions on a CPM basis. These chargeable impressions include impressions generated from both the input-type audience (HCP, Nurse) and impressions generated from Extension audience(s) (HCP, Nurse, Non-NPI Nurse).
Refer to Generate or manage an Integrated Care Team (ICT) Insights report for more information on where to reference the report-price preview.
Price deduction - Sufficient funds
The ICT Insights Cost is deducted from your account’s available balance when a one-time report successfully generates, and each time a scheduled report successfully generates.
Refer to Generate or manage an Integrated Care Team (ICT) Insights report for step-by-step instructions on creating a new report and setting up or managing a delivery schedule.
Price deduction - Insufficient funds
Funds notice: Organization administrators can add funds to an account. Contact yours to complete this process. |
The ICT Insights Cost is deducted from your account’s available balance when a one-time report successfully generates, and each time a scheduled report successfully generates. However, there may be instances when your account’s available funds are too low to cover the report’s ICT Insights Cost.
When you create a new report, you can click Add Funds directly from the report creation workflow to select a payment method and enter the desired amount you’d like to add.
When you schedule a recurring report and there are insufficient funds, the report’s generation will automatically fail. Specific users will be notified of the generation failure via email, and you’ll have an opportunity to add funds from your report template and regenerate the report.
Refer to Generate or manage an Integrated Care Team (ICT) Insights report for step-by-step instructions on managing failed reports and adding funds.
Pricing for ICT Insights reports with overlapping datasets
There may be instances when you generate multiple ICT Insights reports with partially overlapping date ranges for the same campaign. You may also choose to aggregate data for recurring scheduled reports. This means that the insight data also overlaps. You’ll pay only once for ICT Insights—you won’t be charged again for the same combination of impressions and dates.
Example: You generate two reports for the same campaign—one with a date range of August 1st-10th, and another with a date range of August 5th-20th. Since you already paid for the insights from August 1st-10th, we’ll only change you for a portion of the second report: the new data generated for the August 11th-20th date range. We’ll still aggregate data from the full August 5th-20th date range in the second report.
ICT Insights report metrics
ICT Insights reports return ad exposure and demographic metrics at the user level. If you used NPI data for audience creation, you can also reference each user’s National Provider Identifier (NPI) ID.
ICT Insights report metrics may be spread across multiple tabs based on the included input-type audience (HCP, Nurse) and Extension audience(s) (HCP, Nurse, Non-NPI Nurse).
Tab(s) | Metric title | Description |
All | Impressions | The number of times the user viewed your ad. |
All | Clicks | The number of times the user clicked on your ad. |
All | Conversions | The number of a user’s conversions that can be attributed to your ad. |
All | Completes | The number of times that the video creative played for its entire duration. |
Input-type (HCP, Nurse), Extension (Nurse) | NPI ID* | The 10-digit numeric identifier devoid of intelligence that’s used to correlate covered healthcare providers with their respective digital identities. |
Input-type (Nurse), Extension (Nurse) | Nurse NPI ID* | The 10-digit numeric identifier devoid of intelligence that’s used to correlate covered healthcare providers with their respective digital identities. |
Extension (Non-NPI Nurse) | State License ID | The unique, government-issued identifier verifying that a professional is licensed to practice healthcare in a specific state. |
All | First Name | The user’s legal first name. |
All | Last Name | The user’s legal last name. |
Input-type (HCP, Nurse), Extension (Nurse) | Specialty Group | The primary medical specialty for which the user is licensed. |
Input-type (Nurse), Extension (Nurse, | Specialty | The general care or primary medical specialization for which the nurse is licensed. |
Input-type (HCP, Nurse), Extension (Nurse) | Primary Specialty | The branch of patients, diseases, or skills that the user evaluates, diagnoses, or manages at medical practice. |
Input-type (HCP, Nurse), Extension (Nurse) | Secondary Specialty | The subspecialty that the user evaluates, diagnoses, or manages at a medical practice (e.g., Primary Specialty: Anesthesiology, Secondary Specialty: Pediatric Anesthesiology). |
All | ZIP Code | The user’s permanent residence location details. |
Input-type (HCP, Nurse), Extension (Nurse) | Age Group | The lower and upper ages that the user’s age falls into. |
Input-type (HCP, Nurse), Extension (Nurse) | Gender | The user’s legal sex. |
All | Geo Lat | The latitudinal coordinates of the device that the ad was served on. |
All | Geo Lon | The longitudinal coordinates of the device that the ad was served on. |
Extension (Non-NPI Nurse) | State | The state where the user’s device was located when the ad was served. |
All | IP Address | The IP address that the device was connected to when the ad was served. |
All | DMA | The Designated Market Area (DMA) that the campaign targeted, which is a region of the United States that Nielsen defined to measure local television viewership. |
All
| Exchange | The tech platform that made the buying and selling of ad inventory across ad networks possible. |
All | Advertiser | The advertiser account that created the campaign. |
All | Browser | The web browser that the ad was served on. |
All | Campaign ID | The campaign’s unique identifier. |
All | Campaign | The campaign’s name. |
All | Creative Type | The format of the ad creative (image, HTML, video, audio, or native). |
All | Creative ID | The served creative’s unique identifier. |
All | Creative Size | The dimensions of the ad. |
All | Creative Name | The served creative’s name. |
All | Device Type | The category of device (TV, tablet, desktop, or mobile) that the ad was served on. |
All | Device Manufacturer | The company that created the device that the ad was served on. |
All | Device OS | The Operating System (OS) that the user was connected to when they were served the ad. |
All | IAB Category | The IAB Tech Lab page-content category that the campaign targeted. |
All | Carrier Name | The company that provided the cellular data necessary for the ad to serve over SMS, phone calls, or internet access. |
*NPI ID: The NPI is a component of the Health Insurance Portability and Accountability Act (HIPAA) and serves as a unique identification number for covered healthcare providers.
ICT Insights report statuses
You can review a ICT Insights report’s current status on the Integrated Care Team page.
Status | Definition |
Ready | Your insights are generated. You can view, download, or email the ICT report. |
Processing | We’re working on generating your insights. Check back in about 15 minutes. |
Failed* - with an “X” icon | You either encountered a technical error during report generation, or the campaign you selected is no longer eligible for ICT Insights reporting. Try again in a few minutes to rule out a technical error. |
Failed* - with a “$” icon | You scheduled a report, but it couldn’t be generated because your account had insufficient funds. Refer to Price deduction - Insufficient funds for more information. |
* If an ICT Insights report features a Failed status, no ICT Insights Cost will be deducted from the advertiser’s balance.
ICT Insights report scheduling
Schedule reports to take full control of ICT Insights reporting with minimal effort. Define a list of email aliases that should receive the insights, and choose how often to generate and share the reports with those users.
Delivery frequency
You’ll define a delivery frequency when you create a scheduled report. You can edit or stop the delivery schedule at any time. Refer to Send an ICT Insights report for instructions on how to schedule one-time or recurring email delivery.
Delivery frequency category | Description |
One time | Generate and send the report only once.
If you plan to schedule recurring email delivery, consider first selecting One time to send it immediately, then proceed with defining a recurring frequency. |
Daily | Generate and send the report every day up until the End Date (optional) you specify. |
Weekly | Generate and send the report every week, on the day of your choice, up until the End Date (optional) you specify. |
Monthly | Generate and send the report every month, on the day of your choice, up until the End Date (optional) you specify. |
Custom | Generate and send the report at a repeating daily, weekly, or monthly cadence of your choice. For example, set up a custom frequency of every two weeks. |
Template status - Active | Allow the report’s delivery frequency settings to be executed until the End Date (optional) you specify is reached, or until you change the template’s status to Inactive. |
Template status - Inactive | Stop the report’s delivery frequency settings from being executed until you change the template’s status back to Active. |
Key terms and concepts
Data aggregation
When you set up recurring delivery for an ICT Insights report, you’ll have the option to enable Data Aggregations.
When enabled, the report is generated from the report’s start date to the last day, week, or month–depending on the delivery schedule–prior to the report’s delivery date. In other words, the data is aggregated over a rolling time frame.
When disabled, the report is generated for the period of time between the last generated report and the most recent scheduled day, week, or month–depending on the delivery schedule. For example, a weekly report with Data Aggregations disabled will include data from only the past week.
Locate additional ICT Insights report resources