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Collection summary
Inventory targeting allows you to choose the most valuable impressions for your campaign based on contextual relevance. You can specify where your ads will run by choosing particular ad exchanges; publisher categories; other criteria such as ad format, placement type, targeting options, and any other relevant attributes. While not every campaign requires inventory targeting, those that include it may earn higher engagement and lead to more efficient ad spend.
This collection includes a list of tutorial videos to take you through the process of adding, grouping, and managing inventory. Refer to "Ad inventory and placements" collection overview for a full list of comprehensive, text-based documentation covering these topics.
Tutorial videos
Video tutorial: Create or manage a Private Marketplace (PMP) inventory deal
More resources: Refer to Create or manage a Private Marketplace (PMP) inventory deal for comprehensive, text-based documentation covering this topic.
Video tutorial: Create or manage a Programmatic Guaranteed (PG) inventory deal
More resources: Refer to Create or manage a Programmatic Guaranteed (PG) inventory deal for comprehensive, text-based documentation covering this topic.
Video tutorial: Create an Open Exchange inventory group
More resources: Refer to Create or manage an inventory group for comprehensive, text-based documentation covering this topic.
Video tutorial: Create a Private Marketplace (PMP) inventory group
More resources: Refer to Create or manage an inventory group for comprehensive, text-based documentation covering this topic.
Video tutorial: Create a Contextual inventory group
More resources: Refer to Create or manage an inventory group for comprehensive, text-based documentation covering this topic.
Locate additional inventory resources