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Collection summary
Creatives are central to ensuring your message resonates with its intended audiences, and affects how users engage with your ad.
The “Creatives and specifications” collection is your guide to planning, preparing, and managing the creatives that you’ll assign to your ad campaigns. Refer to this article’s content catalog to discover each of the resources that are available in this collection, and review them each time you add or update a creative in the IQM platform.
Prepare creatives
While a well-matched ad format can enhance the impact of your creative and drive the campaign results you’re aiming for, you’ll also need to follow a strict set of guidelines to make certain that your ads render as expected. Following recommended dimensions can also increase the likelihood of your creatives matching the dimensions of available ad inventory.
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Review these resources to determine which creative formats align with your marketing strategy and prepare your creatives for upload.
Article | Description |
Dive into the ad formats that are supported on the IQM platform and what makes each ad format unique. | |
Adhere to IQM and industry standards, requirements, and best practices to help ensure your ads run as expected and at scale. |
Add creatives
After you’ve prepared your creatives and confirm that they meet all specifications and recommendations, you’re ready to add them to your creative library in the IQM platform. You’ll complete different fields based on the creative’s format to help meet the requirements associated with that format and avoid interruptions to ad serving.
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Review these resources to upload or embed a new creative in any format and add it to your creative library.
Article | Description |
Add an image to your creative library, and add custom tracking solutions to it. | |
Add an HTML creative to your creative library, and add custom tracking solutions to it. | |
Add or embed a video to your creative library, and add custom tracking solutions to it. | |
Add or embed an audio creative to your creative library, and add custom tracking solutions to it. | |
Add a native image or native video to your creative library, and add custom tracking solutions to it. |
Manage creatives
Once you’ve added your creatives to the IQM platform, you can manage them individually or in bulk. For example, you might swap in an updated tracking solution, or group certain creatives together if they belong to the same strategy. Finally, you’ll choose which campaigns will target each creative and monitor those campaigns’ performance.
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Review these resources to manage and maintain creatives that you’ve already added to the IQM platform, then assign those creatives to your campaigns.
Article | Description |
Manage existing creatives by editing, duplicating, pausing, running, deleting, or grouping them. | |
Choose which campaigns will target a creative or group of creatives. |
More resources
This page includes all of the articles that you’ll find in the “Creatives and specifications” collection.
Refer to the “Locate more resources” section at the bottom of each article that you review to uncover more, relevant information about the same topic or workflow.