Practitioner Level Data (PLD) Insights are on-demand reports that include key details about healthcare professionals that you targeted in current and prior campaigns. Uncover ad-exposure and engagement data, demographic data, and physician-specialty data for your healthcare audiences. With these insights, you can compliantly assess and optimize your campaign’s targeting strategy while upholding stringent healthcare data-privacy regulations.
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If you’re a healthcare advertiser and have signed IQM’s master service agreement (MSA), you may be eligible to generate a PLD report.

A campaign must also meet each of these conditions before it becomes eligible for PLD Insights reporting.

*Healthcare: Any campaign created under a healthcare advertiser account is a “Healthcare” campaign.

**Audience type: The campaign must only include the audience types listed in this requirements table. For example, you cannot generate a PLD report for a campaign if it includes a matched audience created from NPI IDs and a retargeted audience consisting of your website’s past visitors.

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There is a cost associated with generating a PLD report. You can reference its price after you enter key details—like the campaign’s total number of impressions and date range—and before you generate the report. We calculate these impressions on a CPM basis.

Refer to Generate or manage a Practitioner Level Data (PLD) report for more information on where to reference the report-price preview.
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The workflow to generate a PLD Insights report ends with a Generate button that you can use to create your report. We’ll deduct the PLD Insights Cost from your account’s available balance once your report successfully generates. In most cases, this will take place immediately after you select Generate in the Generate Practitioner Level Data widget.

Refer to Generate or manage a Practitioner Level Data (PLD) Insights report for step-by-step instructions on creating a new report.

The workflow to generate a PLD Insights report ends with a Generate button that you can use to create your report. If your account’s available balance is less than the PLD Insights Cost, then this button will prompt you to add funds to your account instead. We’ll redirect you to enter a fund amount and select a payment method when you click Add Funds.
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There may be instances when you generate multiple PLD reports with partially overlapping date ranges for the same campaign. This means that the insight data also overlaps. You’ll pay only once for PLD Insights for each date.

Example: You generate two reports for the same campaign—one with a date range of August 1st-10th, and another with a date range of August 5th-20th. Since you already paid for the insights from August 1st-10th, we’ll only change you for a portion of the second report: the new data generated for the August 11th-20th date range. We’ll still aggregate data from the full August 5th-20th date range in the second report.
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PLD reports return ad exposure metrics at a user level. If you used NPI data for audience creation, you can also reference each user’s NPI ID and multiple demographic data points.

*NPI ID: The NPI is a component of the Health Insurance Portability and Accountability Act (HIPAA) and serves as a unique identification number for covered healthcare providers. Refer to What is NPI Matching? for more information.

You can review a PLD Insights report’s current status on the Practitioner Level Data page.

* If a PLD report features a Failed status, no PLD Insights Cost will be deducted from the advertiser’s balance.

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