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Pre-bid audience targeting overview
Pre-bid audiences are groups of fraud and invalid traffic (IVT), brand safety, and viewability pre-bid segments that you select. You can create these audiences and seamlessly integrate them into new or existing campaigns.
The IQM platform supports targeting individual pre-bid segments or pre-bid audiences. We recommend creating a pre-bid audience when you plan to target the same set of pre-bid segments across multiple campaigns. You can add the audience to a campaign instead of manually selecting the individual segments each time. We currently support creating pre-bid audiences with Integral Ad Science (IAS) pre-bid segments.
Review Create or manage a pre-bid audience to learn how to create a pre-bid audience, then return to this article when you’re ready to add one to a new or existing campaign.
Target a pre-bid audience
You can target a pre-bid audience in the following ways:
In a new campaign, from the Audiences app
Follow these steps to add a pre-bid audience to a new campaign from the Audiences app:
Select the Audiences app from the homepage.
Click Pre-bid Audience.
Select the checkbox next to one or more audiences you’d like to target in the new campaign.
Click Create Campaign. This will open the Create Campaign pop-up window.
Use the Insertion Order section’s search field or drop-down menu to assign the campaign to an insertion order (IO).
Type a name for this campaign into the Campaign Name field.
Choose a unique name to differentiate this pre-bid audience from others that you may create.
Select whether the campaign is Advanced or Programmatic Guaranteed (PG).
Click Create.
Note that you can still add any pre-bid segments to, or remove any pre-bid segments from, the campaign. These changes will not affect the pre-bid audience you created. If you’d like to update the pre-bid audience to ensure those changes are saved, you should edit or duplicate it instead. Refer to Manage an existing pre-bid audience for a step-by-step tutorial.
In a new campaign, from the Campaigns app
Follow these steps to add a pre-bid audience to a new campaign from the Campaigns app:
Choose the Campaigns app from the homepage.
Select an insertion order (IO) to assign the new campaign to that IO.
Click + Create Campaign. This will open the Create Campaign pop-up window.
Type a unique name into the Campaign Name field and choose a Campaign Type.
Click Create. This will redirect you to a page where you can edit the new campaign.
Locate and expand the Pre-bid Audience section.
Search or browse and select one or more pre-bid audiences from the Select Audiences dropdown menu.
Click +Add Pre-bid Audience to create a new pre-bid audience and add it to this campaign, if desired.
Complete all other applicable fields for the campaign.
Select Save.
Note that you can still add any pre-bid segments to, or remove any pre-bid segments from, the campaign. These changes will not affect the pre-bid audience you created. If you’d like to update the pre-bid audience to ensure those changes are saved, you should edit or duplicate it instead. Refer to Manage an existing pre-bid audience for a step-by-step tutorial.
In an existing campaign, from the Audiences app
Follow these steps to add a pre-bid audience to an existing campaign from the Audiences app:
Choose the Audiences app from the homepage.
Click Pre-bid Audience.
Select the checkbox next to one or more audiences you’d like to target in the existing campaign.
Click Add To Campaign. This will open the Add To Campaign pop-up window.
Use the Campaigns dropdown menu to search and select one or more campaigns.
If you select an insertion order (IO) from the list instead, then all campaigns within that IO will get added to the table.
Review the list of campaigns you chose and their corresponding parent insertion orders (IOs).
Click the trashcan icon next to a campaign to remove it from the list, if desired.
Click Update to add the pre-bid audience to the campaigns you selected.
Note that you can still add any pre-bid segments to, or remove any pre-bid segments from, the campaign. These changes will not affect the pre-bid audience you created. If you’d like to update the pre-bid audience to ensure those changes are saved, you should edit or duplicate it instead. Refer to Manage an existing pre-bid audience for a step-by-step tutorial.
In an existing campaign, from the Campaigns app
Follow these steps to add a pre-bid audience to an existing campaign from the Campaigns app:
Choose the Campaigns app from the homepage.
Select the name of the campaign’s parent insertion order (IO).
You may need to search, filter, or update the date range to locate the IO.
Select the name of the campaign you’d like to update with the pre-bid audience.
Follow steps 6 through 9 of the In a new campaign, from the Campaigns app workflow.
Note that you can still add any pre-bid segments to, or remove any pre-bid segments from, the campaign. These changes will not affect the pre-bid audience you created. If you’d like to update the pre-bid audience to ensure those changes are saved, you should edit or duplicate it instead. Refer to Manage an existing pre-bid audience for a step-by-step tutorial.
Target a pre-bid segment
You can add individual pre-bid segments to either a new or existing campaign from the Campaigns app.
In a new campaign, from the Campaigns app
Follow these steps to target individual pre-bid segments in a new campaign:
Follow steps 1 through 6 of the Create a Pre-bid Audience in a new campaign, from the Campaigns app workflow.
Select + Add Pre-bid Audience.
Search for a pre-bid segment by name, or use the drop-down menus under the Brand Safety, Fraud & IVT, and/or Viewability to browse and select one or more segments.
Locate the information box to review the total CPM cost associated with your pre-bid segment selections.
Refer to Pre-bid audience pricing for more information on how the total cost for the pre-bid segments is calculated.
Select the trashcan icon next to a segment to remove it from the campaign, if desired.
Complete all other applicable fields for the campaign.
Select Save.
In an existing campaign, from the Campaigns app
Follow these steps to target individual pre-bid segments in an existing campaign:
Follow steps 1 through 3 of the Create a Pre-bid Audience in an existing campaign, from the Campaigns app workflow.
Locate and expand the Pre-bid Audience section.
Select + Add Pre-bid Audience.
Search for a pre-bid segment by name, or use the drop-down menus under the Brand Safety, Fraud & IVT, and/or Viewability to browse and select one or more segments.
Locate the information box to review the total CPM cost associated with your pre-bid segment selections.
Refer to Pre-bid audience pricing for more information on how the total cost for the pre-bid segments is calculated.
Select the trashcan icon next to a segment to remove it from the campaign, if desired.
Complete all other applicable fields for the campaign.
Select Save.
Locate additional pre-bid audience targeting resources