Certain advertisers can create Voter Level Data (VLD) reports if their account and campaigns meet certain eligibility requirements. They must also follow specific steps to successfully generate a report.

If you encounter an error or are blocked from creating or managing a VLD report, refer to these resources first:

Return to this article to address and resolve other factors that may block your ability to create or manage a VLD report.

The workflow to generate a VLD report ends with a Generate button that you can use to create your report. If your account’s available balance is less than the price of the VLD report, this button will prompt you to add funds to your account instead.

Follow these steps to add funds directly from the Generate VLD widget:

Follow the steps listed in the Adding Funds article to add funds from the Dashboard app.

If you are in the Insights app, the Campaign field in the Generate Voter Level Data pop-up window only includes campaigns that are eligible for VLD report creation.

If you are in the Campaigns or Dashboard app, the option to generate a VLD report is only available for eligible campaigns.

Refer to the Voter Level Data (VLD) report overview page for more information on the factors that make you or your campaign eligible for VLD insights.

If you are generating a VLD report in the Insights app, you are first prompted to select the campaign’s current status from the Campaign Status drop-down menu. This selection narrows the available Campaign field options to those with that status. For example, if you choose Expired, we will only make eligible campaigns with an Expired status searchable in the Campaign field.

Check the campaign’s current status and update the Campaign Status field accordingly, if applicable.

To help reduce user errors next time, consider generating a VLD report from the Campaigns or Dashboard apps. Unlike VLD report creation via the Insights app, these two workflows will pre-populate the Campaign Status, Campaign, and Date Range fields during setup. Refer to the Generate or manage a Voter Level Data (VLD) report article for more information on how to generate a VLD report from the Campaigns or Dashboard apps.

You may encounter a warning message or another issue that blocks you from generating VLD data from a particular campaign and across a particular date range. We build in certain blocks to help avoid charging you for highly similar datasets more than once, or generating reports inaccurately.

These blocks typically occur for one of the following reasons:

There may be certain cases where you’ve previously generated VLD reports, but your access is now revoked. For example, your signed MSA for VLD Insights reporting may have expired. You won’t be able to generate new insights, but you can continue to access reports you’ve already generated for three years after their creation date, in alignment with the IQM platform data-retention policy.

We limit the ability to delete VLD reports to help avoid accidental deletions of paid insights.

The Voter Level Data page displays each of your VLD reports and their statuses: Ready, Processing, and Failed. You can delete Failed VLD reports.

Your campaign must have reached at least 10K chargeable impressions across the date range you selected before you can generate VLD insights for it.

Unlike with campaigns and other IQM platform workflows, you were not prompted to name your report during the VLD report setup process. Instead, your VLD report’s name will begin with the campaign ID or insertion order (IO) ID, followed by “_VLD_Insights”. We will add a number to the end of the VLD report’s name each time you generate one for the same campaign or IO.

Use the search field on the Voter Level Insights page in the Insights app to enter your campaign ID or IO ID, and locate your generated VLD report.