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VLD overview
The Voter Level Data (VLD) Insights report surfaces insights about users you targeted in current or prior political campaigns. It includes data such as demographic, ad-exposure, and voting-history details. Generate and apply these insights to improve current and future campaigns, strengthen your brand’s messaging across channels, and create segmented audience strategies, for example.
You can generate a VLD report if your campaigns and account meet certain criteria. Refer to the Voter Level Data (VLD) report overview page for more information on eligibility requirements, metrics, and costs.
Generate a VLD report
Voter location notice: Due to privacy laws in the state of Oregon, we are unable to generate the VLD Insights report on any voters located there. Contact your account representative for more detailed information on the legality of reidentifying voters at the user level.
You can generate a VLD report in the following ways:
Generate a VLD report from the Insights app
Follow these steps to access the + Generate New workflow:
Select the Insights app from the homepage.
Click Voter Level Data.
Select + Generate New. This will open the Generate Voter Level Data pop-up window.
Choose whether the campaign is Running, Paused, or Expired from the Campaign Status drop-down menu.
Search and select the campaign for which you want to generate insights.
Search for the campaign’s name or ID, or the Insertion Order’s (IO) name or ID.
A campaign or IO is searchable from the Campaign field when two criteria are met: it is eligible for VLD report generation, and its status matches the Campaign Status you chose in step 4.
We will notify you via an in-platform message if none of your campaigns are eligible.
Select a date range from the Date Range field.
Confirm that the campaign was active during each of the dates in your chosen range.
Date ranges use the same time zone as the location where the campaign was initially created.
Click Next.
Review your campaign selections, and a summary of the VLD report’s chargeable impressions and the associated cost.
We calculate the VLD Insights Cost based on the number of impressions that your campaign or IO delivered during the specified date range at a CPM rate.
Select Previous to change the report’s Campaign Status, Campaign, or Date Range fields, if necessary.
Select Generate to create your VLD report.
We will deduct the listed VLD Insights Cost from your account’s available balance immediately after you select this button.
VLD reports are typically ready within 15 minutes. Once generated, you can find your VLD insights on the Insights app’s Voter Level Data page. Review Manage a VLD report for details on how to review, download, or delete your VLD report.
Generate a VLD report from the Campaigns app
Follow these steps to access the Generate VLD Insights action from the Campaigns app:
Select the Campaigns app from the homepage.
Choose an insertion order (IO), then filter or search your campaigns to locate the one for which you want to generate insights.
Select the checkbox next to the campaign or IO.
Click Generate VLD Insights from the More drop-down menu.
You can only select Generate VLD Insights if you and the campaign or IO are eligible for VLD reporting.
We will redirect you to the Voter Level Data page of the Insights app, and auto-populate the campaign or IO’s name and date range.
Follow steps 7 through 9 of the Generate a VLD report from the Insights app section of this article to complete the workflow.
Generate a VLD report from the Dashboard app
Follow these steps to access the Generate VLD Insights action from the Dashboard app:
Select the Dashboard app from the homepage.
Filter or search your campaigns to locate the one for which you want to generate insights.
Select the checkbox next to the campaign or IO.
Click Generate VLD Insights from the More drop-down menu.
You can only select Generate VLD Insights if you and the campaign or IO are eligible for VLD reporting.
We will redirect you to the Voter Level Data page of the Insights app, and auto-populate the campaign or IO’s name and date range.
Follow steps 7 through 9 of the Generate a VLD report from the Insights app section of this article to complete the workflow.
Manage a VLD report
You can access generated reports for three years after their creation date, in alignment with the IQM platform data-retention policy.
The Voter Level Data page displays each of your VLD reports and their statuses: Ready, Processing, and Failed. You can use the Actions column to download or email a VLD report to your device or send it as an email attachment once it is Ready.
Download a VLD report
Follow these steps to download a VLD report:
Filter or search your VLD reports to locate the one you want to download.
Open the Download drop-down menu in the Actions column.
Click Download as CSV or Download as XLSX, depending on your preference.
You’ll receive your insights as a single CSV or XLSX file if the spreadsheet contains 100K or less rows. Otherwise, you’ll receive them as a ZIP file containing multiple CSV or XLSX files. For example, if the report contains a total of 150K rows and you choose to download the insights as an XLSX file, then your download will include one ZIP file containing two XLSX files: one with 100K rows, and one with 50K rows.
Email a VLD report
Follow these steps to email a VLD report:
Filter or search your VLD reports to locate the one you want to download.
Select the envelope icon from the Actions column.
Click Email as CSV or Email as XLSX, depending on your preference. An Email Voter Level Data pop-up window will appear.
Add up to 15 email aliases to the Email ID field.
Select Send Email.
The email will include a link that the recipients can use to download the report. This link expires 24 hours after you select Send Email.
Delete a VLD report
We limit the ability to delete most VLD reports to help avoid accidental deletions of paid insights. You can, however, delete Failed VLD reports.
Follow these steps to delete a Failed VLD report from the Voter Level Data page:
Select the checkbox next to the Failed report you want to delete.
Click Delete.
Review past VLD report spend
Follow these steps to review the total amount spent on VLD report generation:
Select the Dashboard app from the homepage.
Select Campaigns from the View By drop-down menu.
Select VLD Insights Cost from the Columns drop-down menu.
The VLD Insights Cost column will populate in the table.
Adjust the dashboard’s Time Zone and Date Range details to view the amount spent on VLD report generation within a specific timeframe, if desired.