The Voter Level Data (VLD) report surfaces insights about users you targeted in current or prior political campaigns. It includes ad exposure and engagement data, demographic data, and voting-history details, by voter. Generate and apply these insights to improve current and future campaigns, strengthen your brand’s messaging across channels, and create segmented audience strategies, for example.

You can generate a VLD report if your campaigns and account meet certain criteria. Refer to the VLD report eligibility requirements and considerations section for more information.

If you are a political advertiser and have signed IQM’s master service agreement (MSA), you may be eligible to generate a VLD report.

Other VLD report requirements include:

*Political: Any campaign created under a political advertiser account is a “Political” campaign.

**Voter location: Due to privacy laws in the state of Oregon, we are unable to generate the VLD Insights Report on any voters located there. Contact your account representative for more detailed information on the legality of reidentifying voters at the user level.

***Audience type: Your campaign must only include the audience types listed in this requirements table. For example, you cannot generate a VLD report for a campaign if it includes a Matched Audience created from L2 IDs and a Retargeted Audience consisting of your website’s past visitors.

****Raw data: The VLD report supports audiences you create using First Name, Last Name, Address, and Phone Number. IQM anonymizes the data in the matching process, encrypts the files, and stores them behind a firewall to protect them against information leaks.

We take seven steps to transform your customer data into VLD insights:

The VLD Insights report may only be utilized with L2 data. You can either bring a list of L2 IDs to target, or submit your CRM data containing First Name, Last Name, Home Address, and Phone Number. We’ll match that data to L2 IDs for targeting.

There is a cost associated with generating a VLD report. You can reference the VLD report price after you enter key details–like the campaign’s total number of impressions and date range–and before you generate the report. We calculate these impressions on a CPM basis.

Refer to the Generate or manage a Voter Level Data (VLD) report page for more information on where to reference the report-price preview.

Agencies with workspace permissions can apply a markup to IQM’s VLD rate for individual advertisers. These surcharges can use either a percentage- or rate-based markup.

When you apply a markup, we’ll show advertisers a consolidated “VLD Insights Cost.” Here’s how it’s calculated:

Follow these steps to apply a VLD Rate Markup to an advertiser in the Customers app:

The workflow to generate a VLD report ends with a Generate button that you can use to create your report. We will deduct the VLD Insights Cost from your account’s available balance immediately after you select this button in the Generate VLD widget.

The workflow to generate a VLD report ends with a Generate button that you can use to create your report. If your account’s available balance is less than the VLD Insights Cost, then this button will prompt you to add funds to your account instead. We will redirect you to enter a fund amount and select a payment method when you click Add Funds.

There may be instances when you generate multiple VLD reports with partially overlapping date ranges for the same campaign. This means that the insight data also overlaps. You will pay only once for VLD insights for each date.

Example: You generate two reports for the same campaign–one with a date range of August 1st-10th, and another with a date range of August 5th-20th. Since you already paid for the insights from August 1st-10th, we will only change you for a portion of the second report: the new data generated for the August 11th-20th date range. We will still aggregate data from the full August 5th-20th date range in the second report.

VLD reports return ad exposure metrics (Impressions, Clicks, Conversions) at a user level. If you used L2 data for audience creation, you can also reference each user’s L2 ID and multiple demographic data points.

You can review a VLD report’s current status on the Voter Level Data page.

* If a VLD report features a Failed status, we will credit the cost to your account immediately.