Advertisers use pre-bid targeting to ensure higher media quality and ad targeting that aligns with the brand’s standards. When you bid on an ad placement, verification partners like Integral Ad Sciences (IAS) determine whether or not it’s appropriate for the brand based on a predetermined set of criteria. This verification is performed on an impression-by-impression basis to help ensure you’re not eliminating entire sites or publications unnecessarily.

The predetermined rules can apply to several factors:

You can create your own pre-bid audiences on the IQM platform. Pre-bid audiences allow you to select multiple pre-bid segments and group them together. We recommend creating a pre-bid audience when you want to use the same set of pre-bid segments across multiple campaigns. You can add the audience to each of those campaigns instead of manually selecting and adding segments for each campaign.

Review Create or manage a pre-bid audience for instructions, or continue reading for more information on fraud and IVT, brand safety, and viewability pre-bid segments.

When you target fraud and IVT pre-bid segments, you take a proactive approach to identifying and preventing false online traffic before an ad impression is served. Verification partners analyze real-time data points to detect fraudulent activity and block it during the bidding process. This pre-bid detection means you can save resources that would have otherwise been wasted on non-human activity.

We currently partner with Integral Ad Science (IAS) for fraud and IVT pre-bid targeting. Refer to the IAS Ad Fraud Glossary (external link) for more information on the types of fraud you can combat.

Steering clear of associations with offensive, harmful, or inappropriate content is crucial for maintaining brand credibility. When you target brand safety pre-bid segments, you ensure that your ads will display within environments that align with the brand’s values. Verification partners evaluate content context, keywords, and other factors to determine the appropriateness of each ad placement. This pre-bid detection means you can foster trust among consumers, and assure them of the brand’s dedication to responsible advertising.

We currently partner with Integral Ad Science (IAS) for brand safety pre-bid targeting.

Viewability pre-bid segments define how many of the ad’s pixels will be visible on the web page for at least one second. Verification partners ensure that ad impressions are viewable by real humans, and provide segments per channel and format to help you reach the campaign’s viewability goal. When you target viewability pre-bid segments, you optimize ad performance and maximize the likelihood of ad exposure and consumer engagement.

We currently partner with Integral Ad Science (IAS) for viewability pre-bid targeting.

You’ll notice that the IQM platform doesn’t list prices for individual pre-bid segments. Instead, those prices are listed at the category and subcategory levels. For example, you will see a price next to Brand Safety - Display, but not next to options like Avoid high-risk adult content pages on Desktop or Mobile Web or Avoid high risk hate speech content pages on Desktop or Mobile Web. That’s because each listed price represents the total cost of the segments within that category. In other words, you’ll pay that particular category’s listed CPM price whether you target one or several pre-bid segments within that same category.

There's no cost associated with adding pre-bid segments to a pre-bid audience. The listed CPM prices will apply once you add the pre-bid audience and/or individual pre-bid segments to a campaign and it begins spending.

Refer to the table below to review a list of scenarios and how those pre-bid audience selections would be charged.