The ability to create an audience that includes individuals who have already been a part of past campaigns.

It can be utilized in retargeting campaigns to re-engage audiences who have shown interest in previous campaigns or in campaigns aimed at existing customers to offer them new products or services

Using this audience targeting approach can lead to higher conversion rates and better return on investment (ROI) as the audience is already familiar with the brand and may be more likely to take action.

Know more about how to add campaign audience