Nurse Level Data (NLD) Insights reports offer deeper visibility into how nurses engage with your campaigns. They uncover ad-exposure, engagement, demographic, and physician-specialty data to reveal reach and impact.

By covering Non-NPI nurses, NLD Insights reports paint a more comprehensive picture of the care team and help you validate whether your campaigns are connecting with the right healthcare professionals across channels.

Certain healthcare advertisers are eligible to generate NLD Insights reports. The following conditions must also be met prior to NLD Insights report generation.

*Healthcare: Any campaign created under a healthcare advertiser account is a “Healthcare” campaign.

There is a cost associated with generating an NLD Insights report. You can reference its price after you enter key details–like the source campaigns and their date ranges–and before you generate the report. We calculate the report’s chargeable impressions on a CPM basis.

Refer to Generate or manage a Nurse Level Data (NLD) Insights report for more information on where to reference the report-price preview.

The NLD Insights Cost is deducted from your account’s available balance when a one-time report successfully generates, and each time a scheduled report successfully generates.

​

Refer to Generate or manage a Nurse Level Data (NLD) Insights report for step-by-step instructions on creating a new report and setting up or managing a delivery schedule.

The NLD Insights Cost is deducted from your account’s available balance when a one-time report successfully generates, and each time a scheduled report successfully generates. However, there may be instances when your account’s available funds are too low to cover the report’s NLD Insights Cost.

When you create a new report, you can click Add Funds directly from the report creation workflow to select a payment method and enter the desired amount you’d like to add.

When you schedule a recurring report and there are insufficient funds, the report’s generation will automatically fail. Specific users will be notified of the generation failure via email, and you’ll have an opportunity to add funds from your report template and regenerate the report.

Refer to Generate or manage a Nurse Level Data (NLD) Insights report for step-by-step instructions on managing failed reports and adding funds.

​

There may be instances when you generate multiple NLD Insights reports with partially overlapping date ranges for the same campaign. You may also choose to aggregate data for recurring scheduled reports. This means that the insight data also overlaps. You’ll pay only once for NLD Insights—you won’t be charged again for the same combination of impressions and dates.

Example: You generate two reports for the same campaign—one with a date range of August 1st-10th, and another with a date range of August 5th-20th. Since you already paid for the insights from August 1st-10th, we’ll only change you for a portion of the second report: the new data generated for the August 11th-20th date range. We’ll still aggregate data from the full August 5th-20th date range in the second report.

NLD Insights reports return ad exposure and demographic metrics at the user level.

You can review a NLD Insights report’s current status on the Nurse Level Data page.

* If an NLD Insights report features a Failed status, no NLD Insights Cost will be deducted from the advertiser’s balance.

Schedule reports to take full control of NLD Insights reporting with minimal effort. Define a list of email aliases that should receive the insights, and choose how often to generate and share the reports with those users.

You’ll define a delivery frequency when you create a scheduled report. You can edit or stop the delivery schedule at any time. Refer to Send an NLD Insights report for instructions on how to schedule one-time or recurring email delivery.

When you set up recurring delivery for an NLD Insights report, you’ll have the option to enable Data Aggregations.

When enabled, the report is generated from the report’s start date to the last day, week, or month–depending on the delivery schedule–prior to the report’s delivery date. In other words, the data is aggregated over a rolling time frame.

When disabled, the report is generated for the period of time between the last generated report and the most recent scheduled day, week, or month–depending on the delivery schedule. For example, a weekly report with Data Aggregations disabled will include data from only the past week.