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Collection summary
When you track conversions using a tracking pixel, you’ll place a small image pixel on your website to allow IQM to measure user actions such as page visits, purchases, or signups. We attribute those conversions to specific ads or campaigns to provide insights into user behavior and preferences, as well as campaign performance.
Mobile app-based conversions use postback conversions only. Postback conversions allow for server-to-server communication with measurement partners such as Kochava, Appsflyer, Singular, and Adjust. You’ll set up the postback on your preferred measurement partner’s platform and copy a click URL, then return to the IQM platform to add the click URL to a new postback conversion and assign it to your campaign.
The “Audience targeting and data management” collection is your guide to conversion creation, installation, and attribution. Refer to this article’s content catalog to discover each of the resources that are available in this collection.
Pixel and Postback conversions
In a campaign’s Conversion section, you’ll associate tracking pixels or postback URLs with your campaign to assign credit for a conversion. Depending on how you set up the conversion, this attribution may be view based (the ad that was last viewed), click based (the ad that was last clicked), or a combination of the two.
Primary app(s)
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All articles
Review these resources to learn more about managing Pixel and Postback conversions for campaign tracking and attribution.
Article | Description |
Dive into conversion concepts and requirements, and learn which advanced settings are available for Pixel or Postback conversions. | |
Learn about the conversion-attribution strategies IQM has developed for both cookieless and cross-device conversion attribution. | |
Generate a new Pixel or Postback conversion or manage an existing one; and assign a conversion to new or existing campaigns. | |
Install a pixel tag directly on a webpage or via Google Tag Manager (GTM), and confirm that it's capturing conversions. | |
Uncover solutions to issues that you may encounter when creating a new conversion, managing or installing an existing one, or adding one to a campaign. |
More resources
This page includes all of the articles that you’ll find in the “Conversions and tracking” collection.
Refer to the “Locate more resources” section at the bottom of each article that you review to uncover more, relevant information about the same topic or workflow. For example, these resources will lead you to the Conversion reporting metrics article in the “Reporting and analytics” collection.