All advertisers can create conversions and add them to campaigns if the conversions and those campaigns meet certain eligibility criteria. They must also follow specific steps to successfully create a conversion and assign it to a campaign.

If you encounter an error or are blocked from creating or managing a conversion, or adding it to a campaign, refer to these resources first:

Return to this article to address and resolve other issues that you may encounter related to conversions.

A Pixel conversion’s status will change from Pending to Active once you successfully Integrate the Pixel Script Code and Test the Pixel Script Code.

Note that it may take up to two hours for the Pixel conversion’s status to change to Active after a successful conversion is completed.

All advertisers are eligible to create a Pixel or Postback conversion in the Conversion app. Note, however, that app-level permissions are managed by your Workspace admin. Contact yours if the Conversion app isn’t available in your apps list and you believe that you should have access.

The Edit Conversion option is disabled when multiple conversion events are selected. You can edit one conversion event at a time.

Follow the steps outlined in Edit a conversion to apply changes. Note that only edits to a conversion’s name are supported.

Duplication isn’t supported because each conversion event includes a unique Pixel Script Code or unique URLs.

Follow the steps outlined in Manage a conversion to create a new one instead.

You can delete a conversion when it isn’t assigned to any campaigns. A conversion can only be removed from a campaign if it hasn’t begun serving ad impressions.

Note that bulk deletion is supported for conversions, but each selected conversion must also be unassigned from all campaigns to enable the Delete button.

Deleted conversions are automatically removed from the Conversion app as soon as you complete this action. For this reason, none of the conversion events listed in the Conversion app will feature a Deleted status.

If the option to send a Pixel Script Code is disabled, you likely only entered one alias. Enter a comma after the alias or click outside of the Email ID field to ensure that the field registers your entry.

Follow the steps outlined in Send the Pixel Script Code to rule out any other issues.

The option to create a campaign isn’t available for one of the following reasons:

The option to add the selected conversion(s) to an existing campaign isn’t available for one of the following reasons:

A campaign is excluded from the Add To Campaign list when it’s ineligible for the conversion(s) you selected. This is likely due to one of the following reasons:

The option to change a campaign’s conversion type is unavailable because the campaign has begun serving ad impressions. You can only add or remove conversion events–and change the conversion type–prior to ad serving.