In this article, we'll walk you through the specs, limitations, and best practices of IAS Fraud & IVT, Brand Safety, and Viewability Pre-bid Targeting Segments in the IQM DSP.

For more information on IAS pre-bid segments, see the following articles:

Pre-bid audiences serve as a grouping of pre-bid segments. This feature is useful when you want to use the same set of pre-bid segments across multiple campaigns. Instead of manually selecting segments each time, you can choose from already created pre-bid audiences. Currently, we support creating a pre-bid audience with IAS pre-bid segments.

IAS pre-bid targeting segments are priced on a cpm basis. Pricing may vary based on segment category (Fraud & IVT, Brand Safety, Vieawability) as well as format (Display, Video).

No, pre-bid segments act like templates. Created in the audience app, they are loaded as templates in the campaign app. Adding or deleting segments within a campaign won't modify the original pre-bid audience template created in the Audience app.

Currently, we offer IAS pre-bid targeting. To obtain post-bid stats on the same, IAS provides a post-bid measurement solution. Customers can use this solution to gather detailed statistics, ensuring transparency and accountability in inventory quality. Email us at support@iqm.com or ask your account manager to know more abut IAS post-bid solution.

Pre-bid filtering across all categories is a more efficient way to spend programmatic budgets because inventory is filtered and blocked before it reaches the advertiser, which prevents the advertiser from bidding on it. In post-bid blocking, the advertiser will bid on the impression, and if won, will pay before it is determined to be fraudulent, unsafe or not viewable and blocked to serve.