Insertion Orders (IOs) and Campaigns are both found within the Campaigns app on IQM’s platform. It is important to understand the difference between the two when you are creating your insertion order.
Hierarchy Matters: IO as the Parent
In the organizational framework of advertising management, IOs play a pivotal role. They can be thought of as the parent hierarchy, with the campaigns underneath regarded as child hierarchies. This hierarchical arrangement allows for streamlined management, providing a structured way to oversee multiple campaigns within a broader framework.
Key Functions of IO vs. Campaign
How Do Other Platforms Refer to their Parent/Child Hierarchy?
Various DSPs have different naming conventions for their platform structure. See the chart below for a comparison.
To learn more about IOs please refer to the following articles:
To learn more about campaigns, please refer to: