What is NPI Matching?
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Written by Team IQM
Updated over a week ago

National Provider Identifier (NPI) matching empowers advertisers to compliantly target healthcare professionals while upholding stringent data privacy regulations.

The Basics - What is an NPI number?

The National Provider Identifier (NPI) is a component of the Health Insurance Portability and Accountability Act (HIPAA) and serves as a unique identification number for covered healthcare providers. The NPI is a 10-digit numeric identifier devoid of intelligence that is integral to maintaining the confidentiality of healthcare data.

The Essence - What is an NPI matching?

NPI matching is the methodology used to securely correlate NPI numbers supplied by our customers with their respective digital identities. This process enables advertisers to effectively deliver healthcare-related ads that reach the appropriate medical professionals.

Upholding Compliance:

  • HIPAA Compliance: Our foremost priority is aligning with the Health Insurance Portability and Accountability Act (HIPAA). This legislation mandates safeguarding individuals' healthcare information, a responsibility we discharge meticulously in our NPI matching process.

  • Robust Data Encryption: To preserve the confidentiality and integrity of NPI data, we have implemented rigorous data encryption measures. These techniques ensure data remains shielded during transit and while at rest, mitigating the risk of unauthorized access.

  • Secure Data Storage: All NPI data processed within IQM undergoes secure storage, complemented by stringent access controls and comprehensive audit trails. This not only bolsters data security but also establishes traceability, an essential facet for demonstrating compliance.

  • Regular Compliance Audits: IQM conducts routine compliance audits to ascertain the continued alignment of our NPI matching processes with the latest data privacy regulations. This unwavering commitment to compliance provides our customers with confidence, knowing they can utilize our platform without encountering legal concerns.

In conclusion, IQM is committed to providing a secure and compliant NPI matching solution that not only benefits our customers but also respects the privacy rights of individuals.

For more information on NPI Matching, please refer to the following articles:

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