IQM offers advertisers the flexibility to create two distinct types of insertion orders (IOs) based on campaign objectives: budget-based and impression-based IO.

To learn more about IOs, please refer to the following articles:

What is an Insertion Order?

Budget-Based Insertion Orders in IQM empower advertisers with precise control over their IO expenditure. Advertisers allocate a predetermined monetary amount to their campaigns under the IO, setting the overall budget. The campaigns run until the designated budget is spent, with options to regulate spending on a daily, weekly, or overall basis.

When to choose a Budget-Based IO?

Budget-Based IOs are ideal for advertisers with a fixed budget who want to manage and control their total spending. This strategy ensures that the advertising campaign ceases when the allocated budget is exhausted, providing a clear financial framework.

For example: Consider an e-commerce brand launching a month-long campaign for a new product. The advertiser allocates a budget of $10,000 for the entire IO. The Budget-Based IO ensures that the campaign stops once the specified budget is utilized.

Impression-Based Insertion Orders in IQM shift the focus to the number of impressions an IO aims to achieve. Advertisers set a target for the total impressions they want the IO to generate. The campaigns under the IO continue until the specified impression count is reached.

When to choose an Impression-Based IO?

Impression-Based IOs are suitable when advertisers prioritize maximizing ad visibility and reaching a specific audience over the specific budget. This strategy ensures the campaigns run until the targeted number of impressions is achieved, making it ideal for brand awareness and visibility campaigns.

For example: Imagine an advertiser aiming to enhance brand awareness during a product launch. The goal is to achieve 1 million impressions. With an Impression-Based IO, the campaign runs until this impression count is reached.

What’s the main difference?

Budget-Based and Impression-Based Insertion Orders in IQM cater to distinct advertising objectives. The Budget-Based strategy revolves around regulating overall campaign spending, ensuring financial control throughout the campaign's duration. This approach is particularly suitable for advertisers with fixed budgets who desire clear expenditure boundaries. On the other hand, Impression-Based Insertion Orders focus on achieving a specific number of ad views, emphasizing campaign visibility and brand exposure over campaign spending.

The choice between the two depends on the advertiser's goals, budgeting preferences, and desired outcomes, allowing for a strategic and customized approach to digital advertising success.

Detailed instructions on how to create impression-based and budget-based IOs are forthcoming. In the meantime, please contact your IQM representatives or email at support@iqm.com for any questions.