IQM allows you to create two different types of insertion orders:
Budget-Based - allocates a specific amount of money to the campaign
Impression-Based - aims to deliver a specific number of impressions across the campaign
How to create a Budget-Based Insertion Order?
Begin selecting the Campaign App labeled “Campaigns” on the home screen.
Or you can navigate to the Campaign app from the quick menu icon (9 dot/grid icon) in the top right corner.
Once you're in the Campaign app, find and click "Create Insertion Order".
Enter the IO name and start date.
Under Budget Type, select Budget (spend) and click Create.
Note: Currently, only manual budget allocation is available. Auto allocation of budget from IO to campaigns will be available soon.
After creating an IO, the platform will direct you to the IO page.
For more information on how to add campaigns to your IO, please see the article on Creating a New Campaign.
How to create an Impression-Based Insertion Order
Begin selecting the Campaign App labeled “Campaigns” on the home screen.
Or you can navigate to the Campaign app from the quick menu icon (9 dot/grid icon) in the top right corner.
Once you're in the Campaign app, find and click "Create Insertion Order".
Enter the IO name and start date.
Under Budget Type, select Impression and click Create.
Note: Currently, only manual budget allocation is available. Auto allocation of budget from IO to campaigns will be available soon.
After creating an IO, the platform will direct you to the IO page.
For more information on how to add campaigns to your IO, please see the article on Creating a New Campaign.
For additional information on Insertion Orders within IQM’s platform, please see the following articles: