Campaign estimation or forecasting is an essential aspect of digital advertising that allows advertisers to evaluate the potential performance of their advertising campaigns before investing their advertising budgets. By using IQM's data-driven forecasting models, advertisers can estimate the likely impact of their campaigns on their target audience, identify the key parameters that can affect campaign performance, and optimize their advertising strategies accordingly.

The forecasting process involves analyzing various data points, such as audience demographics, location, interests, behavior and more, to estimate the size and characteristics of the target audience, campaign reach and campaign impressions that the campaign can potentially reach.

Targetable Audience provides advertisers with an estimate of the potential audience size they can reach with their campaign, as well as the estimated audience size category. The estimated audience size category can be broad, moderate, or specific, depending on the targeting parameters selected.

Targetable Audience estimation will not be available if the following parameter(s) are not set.

Estimations are not available for all parameters. Targetable audience estimation calculation is affected by the following parameters only.

Reach and impression estimation is a crucial part of campaign forecasting that helps advertisers understand the potential impact of their campaigns on their target audience. The unique reach refers to the estimated number of individuals who will be exposed to an advertisement at least once during the campaign period, while total impressions refer to the total number of times the advertisement will be served to the audience.

Reach and impression estimation will not be available if the following parameter(s) are not set.

Estimations are not available for all parameters. Reach and impression estimation calculation is affected by the following parameters only.

With our user-friendly interface, setting a desired reach for your campaign is easy. Simply drag the slider to your desired level, and the system will automatically display the required budget and maximum bid to achieve that reach and/or impression. When you're ready to move forward, simply click to update your campaign parameters, and your budget and max bid will be adjusted accordingly to match your chosen reach. With this simple tool, you can easily optimize your campaigns to achieve your desired results.

The bid landscape chart is another critical component of campaign forecasting, providing advertisers with a visualization of how their ad bids will impact the potential number of impressions they can win at different bid prices. Advertisers can use this information to optimize their bidding strategies and achieve the desired campaign performance within their advertising budgets.

Bid Landscape estimation will not be available if the following parameter(s) are not set.

Estimations are not available for all parameters. Bid Landscape estimation calculation is affected by the following parameters only.