Contextual audience refers to a target audience that is identified based on the context in which they are currently viewing or engaging with digital content. This context can include the type of website or app they are using, the keywords or topics they are searching for, or the type of content they are consuming.

Advertisers use contextual audience targeting to show more relevant and personalized ads to users based on their current context. By doing so, they aim to increase the chances of the ad being seen and clicked on by users who are more likely to be interested in the product or service being advertised.

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