Campaign optimization refers to the process of improving the performance of advertising campaigns by making data-driven decisions based on metrics such as conversions, cost-per-conversion, return on investment (ROI), and other key performance indicators (KPIs). This process typically involves analyzing data, testing different approaches, and making adjustments to campaigns based on the results.

The goal of campaign optimization is to maximize the effectiveness and efficiency of advertising spend, with the ultimate goal of increasing conversions and revenue.

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