CTV (Connected TV) refers to television sets that are connected to the internet and can access online content through various applications such as streaming services, web browsers, and more.

OTT (Over-The-Top) refers to the delivery of audio, video, and other media over the internet without the involvement of a traditional cable or broadcast provider. OTT content is typically accessed through CTV devices, as well as other internet-connected devices such as smartphones, tablets, and laptops. Examples of OTT services include Netflix, Hulu, Amazon Prime Video, and Disney+.

IQM is a platform that provides targeted advertising to advertisers through CTV (Connected TV) and OTT (Over-The-Top) channels. By focusing on CTV and OTT, IQM allows advertisers to precisely target their desired audience and improve the effectiveness of their campaigns.

The platform sharpens the targeting by excluding non-OTT and non-CTV based inventories, ensuring that the ads are delivered only to the most relevant audience. Additionally, IQM also targets inventory from OTT-based platforms that are available on both mobile devices and desktops, providing a wider reach for the advertiser's campaigns.

In summary, IQM provides a more precise and efficient way for advertisers to reach their target audience through CTV and OTT channels, improving the effectiveness of their advertising campaigns.