What is Geo-Farming?
Geo-Farming, also known as geo-retargeting, is a popular retargeting tactic in digital marketing based on users’ geo-location visitation behavior. This tactic is used by online marketers to target consumers who visit a specific geographic location whether on-premise or in proximity to the point of interest.
What is a Geo-Farmed Audience?
The geo-Farmed audience is a type of audience on the IQM platform based on the Geo-Farming online marketing tactic. The geo-Farmed audience includes people who visit a specific geographic location whether on-premise or in proximity to the point of interest defined by marketers.
Examples
Voters who have visited a political rally in New York between 1st and 10th December 2022.
Voters who have attended a polling booth in Chicago during summers.
People who visit anywhere inside a polygon (a virtual boundary on a map) between specific dates
How is a Geo-Farmed Audience will be helpful?
Geo-Farmed audiences will be a key indicator of people’s interest and behavior. It paints the true picture of where people spend their time and what truly matters to them. Creating an audience based on people’s location visitation behavior helps marketers to reach the right audience and increase their advertising ROI.