On this page:
Bid Strategy overview
Budget Capping, Bid Pacing, and Frequency Capping are the three tools that form a campaign’s Bid Strategy. How you manage them can impact the campaign’s ability to pace on track and achieve its performance goals.
Refer to Bid Strategy overview for more information on these bid-strategy elements, or continue reading to enable or disable them for a campaign.
Locate a campaign’s Bid Strategy section
Follow these steps to locate a campaign’s Bid Strategy section, which you’ll use to manage its Budget Capping, Bid Pacing, and Frequency Capping settings.
Open the Campaigns app.
Search or filter and select the desired insertion order (IO).
Search or filter and select the desired campaign. This will open the campaign’s details.
Select + Create Campaign if you’d like to add Bid Strategy settings to a new campaign instead.
Expand the Bid Strategy section, which includes Budget Capping, Frequency Capping, and Bid Pricing settings.
Manage Budget Capping
Follow these steps to manage a campaign’s Budget Capping settings:
Locate and expand the Bid Strategy section.
The Budget Capping feature is disabled by default. Select the toggle switch at any time to enable it, if desired.
Define a budget cap for impressions, clicks, and/or conversions.
Enter a Maximum Daily and/or Maximum Total spending limit for Impressions.
Enter a Maximum Daily and/or Maximum Total spending limit for Clicks.
Enter a Maximum Daily and/or Maximum Total spending limit for Conversions.
Save your changes.
Select Save as Draft to apply your selections to the new campaign in a draft format.
Select Run to apply your selections and create the new campaign.
Select Save to apply your selections to an existing campaign.
Manage Frequency Capping
More on Frequency Capping: Frequency caps are set at the campaign level, and the number you choose sets a limit for the total number of impressions per day that a given user should see your ad. For example, a Frequency Capping setting of “3” represents a cap of three impressions per day. Note that your campaign may serve more impressions to a device identifier if the corresponding IQM ID or Ramp ID is not associated during bidding. Refer to Frequency Capping - What is it and How does IQM Execute it? for more details. |
Follow these steps to manage a campaign’s Frequency Capping settings:
Locate and expand the Bid Strategy section.
The Frequency Capping feature is disabled by default. Select the toggle switch at any time to enable it, if desired.
Type the desired frequency into the available field.
Click + or – instead to increase or decrease the frequency by one impression at a time.
Save your changes.
Select Save as Draft to apply your selections to the new campaign in a draft format.
Select Run to apply your selections and create the new campaign.
Select Save to apply your selections to an existing campaign.
Manage Bid Pacing
Follow these steps to manage a campaign’s Bid Pacing settings:
Locate and expand the Bid Strategy section.
The Bid Pacing feature is enabled by default. Select the toggle switch at any time to disable it, if desired.
Save your changes.
Select Save as Draft to apply your selections to the new campaign in a draft format.
Select Run to apply your selections and create the new campaign.
Select Save to apply your selections to an existing campaign.