The Retargeted Audience option creates a tracking tag that can be added to your website. This tag allows you to track users who visit your website so they can be retargeted to receive ads in the future.
Add a Retargeted Audience
To create a new Retargeted Audience group:
Open the Audience screen.
Select Retargeted Audience.
Enter a name for your audience.
Select the time period of the data collection.
Select Add Retargeted Audience.
Send a tracking tag in an email
To send a tracking tag via email:
Add the recipient’s email address.
Paste the tracking pixel code into the text field.
Select Send.
Identifying uniques in a retargeted audience
Uniques are users who have visited your campaign’s website where a retargeting tag was installed.