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Creatives overview
After you add a creative to the IQM platform, you’ll choose which campaigns will target it. This article outlines how to assign an existing creative to a campaign or remove it from one. Review these resources first if you want to add a new creative:
Note that you must choose one creative format per campaign. The exception to this rule is native creatives: target a combination of both native image and native video creatives in the same campaign, if desired.
Assign a creative to a campaign
You can assign a creative to a new or existing campaign from the Creatives or Campaigns apps.
Creatives app - Existing campaign
Follow these steps to assign a creative to a campaign that you’ve already created:
Use the creative format panel to either select All or an individual creative format.
Select the checkbox(es) next to the creative(s) you’d like to assign to an existing campaign. These creatives must feature the same creative format.
Open the Campaign Actions menu and click Assign To Campaign. This will open the Assign to Campaigns pop-up window.
Open the Campaigns menu to search and select the desired campaign(s).
Campaigns featuring a Draft, Pending, Running, or Paused status are eligible.
Select Update to apply your changes.
If you’ve already assigned one or more creatives to a campaign, you can add additional ones to it from the Campaigns column of the Creatives page:
Locate the Campaigns column.
Select the listed number, which represents the total number of creatives already assigned to the campaign. This will open the Assign to Campaigns pop-up window.
You can use this workflow only when this number is greater than zero, meaning that you’ve assigned the creative to at least one campaign.
Follow steps 4 through 5 of the Assign a creative to an existing campaign workflow.
From the Creatives app - New campaign
Follow these steps to assign a creative to a new campaign from the Creatives app:
Use the creative format panel to either select All or an individual creative format.
Select the checkbox(es) next to the creative(s) you’d like to assign to a new campaign. These creatives must feature the same creative format.
Open the Campaign Actions menu and click Create Campaign. This will open the Create Campaign pop-up window, where you’ll enter the new campaign’s details.
Open the Insertion Order menu to search and select the desired IO.
Enter a name for the campaign into the Campaign Name field.
Choose whether the campaign is Advanced or Programmatic Guaranteed (PG).
Select Create. This will automatically redirect you to the campaign creation workflow in the Campaigns app.
Complete any required and desired fields for the campaign, as needed.
Click Save as Draft to apply your changes, or Run to create the campaign.
From the Campaigns app - Existing campaign
Follow these steps to assign a creative to a campaign that you’ve already created:
Select the Campaigns app from the homepage.
Choose an insertion order (IO), then filter or search your campaigns to locate the one for which you want to add a creative.
Locate the Campaign Name column and click the campaign’s name. We’ll redirect you to a landing page for the campaign, where you can add or update its details and targeting parameters.
Locate the Creatives section.
Click + Select Creatives.
In the pop-up window, select the checkbox(es) next to the creative(s) that you’d like to add.
Click Select.
Select Save to apply your changes to the existing campaign.
From the Campaigns app - New campaign
Follow these steps to assign a creative to a new campaign:
Select the Campaigns app from the homepage.
Choose an insertion order (IO), then filter or search your campaigns to locate the one for which you want to add a creative.
Select + Create Campaign. We’ll redirect you to a landing page for the new campaign, where you can add or update its details and targeting parameters.
Locate the Creatives section.
Choose a creative format.
Click + Select Creatives to choose one or more creatives of the same format to add to the campaign.
In the pop-up window, select the checkbox(es) next to the creative(s) that you’d like to add.
Click Select.
Click Save as Draft to apply your changes to the campaign in a draft format, or click Run if you’ve completed all other required and applicable sections for this campaign.
Remove a creative from a campaign
Follow these steps to remove a creative from a campaign:
Select the Campaigns app from the homepage.
Choose an insertion order (IO), then filter or search your campaigns to locate the one for which you want to remove a creative.
Locate the Campaign Name column and click the campaign’s name. We’ll redirect you to a landing page for the campaign, where you can edit its details and targeting parameters.
Locate and expand the Creatives section.
Select the checkbox(es) next to the creative(s) you want to remove.
Click Remove.
Select Save to apply your changes to the campaign.
Locate additional creative resources