These are the most commonly used business jargons. Get your terminology straight. Find clear and thorough definitions for the most important digital advertising terms, from “ad server” to “viewability” and everything in between.


(RTB) An automated process that enables advertisers and agencies to buy and sell digital media assets (display, video, mobile, social, etc.) via auction in real-time, at the impression level. This is made possible through an RTB pipe (and API) that provides a server side connection into an inventory source that pushes impressions, in real-time, to eligible buyers. 

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