(also Dynamic Creative Serving) The process by which an ad is inserted into a page in response to data about the user. Dynamic ad placement allows alteration of specific ads on a page in real-time. It permits multiple ads to be rotated through an ad space, served by a template creative. For example, an advertiser may show a certain creative and message to one user, but then show something completely different to another user because of differences in gender, age, location or more. 

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