An Audio Creative is a digital audio advertisement. When creating an audio creative, please make sure to select the DAAST Type, DAAST Version and the Placement(Pre, Mid, Post-Roll or Any).
When naming your creative. Make sure it’s something memorable and directly related to your objectives. It helps to add the month and year to creative names for quicker reference.
There are 2 ways to upload your Audio Creative through IQM,
- DAAST XML
You can simply enter either your VAST XML code here or a XML url to link your video.
- Direct Upload
IQM supports the following audio formats,
.mov, .3gp, .flv, and .mp4.
Note: Audio Creatives go through streaming services like Pandora, Spotify, etc.