An Image Creative is an ad type that consists of graphics/photos. The dimensions of these images should follow all iAB standards and less than 250KB each.
When creating an image campaign, after adding the image file(s) on the IQM platform you will be required to input the Click URL*. If you have a tracking Pixel URL, you have the option of adding that to the creative as well.
IQM also provides a quick "Copy" feature. If you have multiple creatives, you can copy the same Click URL and Pixel URL across all your images by checking the "Copy" checkbox.
Sample Image Creative on IQM:
*The Click URL is the link that you want to direct users to when they click on your ad(s).