GOTV(Get out to vote) Creatives are display advertisements that are focused on showing users where their nearest polling location is and the election date.
Remember to check out the previews on the right to see how your GOTV ads will display on different display sizes. You can also select/de-select specific sizes you want to run on different platforms(mobile, desktop).
To create your GOTV ad, you will need to fill in these required fields,
- Creative Name
When naming your creative. Make sure it’s something memorable and directly related to your objectives. It helps to add the month and year to creative names for quicker reference.
- Click URL
The Click URL is the link that you want to direct users to when they click on your ad(s).
- With/Without Photo
You have the option to run this ad with or without a photo.
The main message of your ad. We recommend keep this to a few words.
Do you know who to vote for?
- Footer Texts
Secondary messages for your ad. We have a field for Footer Text 1 & 2. Again, we recommend keeping it to a few words.
Text 1: Vote for
Text 2: "Candidates Name"
Any statement you would like to include to protect yourself from legal liability.
- Voters & Location
Upload the details of your voters and locations here via a .CSV file. You can download a sample template of the .CSV file by clicking the download button highlighted in the screenshot below.
- Calendar Date
If you know the election date, it's best practice to include it. When users click on the "calendar" icon in the creative, they will be prompted to add the election date to their calendars.