Audience Segments are subgroups that are created by IQM and it's data partners based upon defined criteria such as product usage, demographics, communication behaviors and media use.
By selecting these subgroups, you can create very specific Segment groups to target for your current/next campaign. Please make note of the bid price of these segments. This amount will be added on top of your bids.
To target the segment group you just created,
- Simply start/edit a campaign and scroll down to the "Audience Targeting" section at the bottom.
- Enter the Advanced Tab, and activate the White List.
- Once activated, scroll down a little more and you will see the "Audience Segment" field.
- Open the dropdown and you will be able to select the Segment group(s) that you just created.