The Advanced Tab in the audience targeting section is another way IQM helps you target specific audiences and optimize the use of your funds. Advertisers can white/black label publishers, specific devices, websites and more.  

Budget Capping
Turn this on if you want to set a limit to the number of Impressions, Clicks and Conversions on the specific campaign. You may set a daily limit or a total limit and the campaign will stop when any of these limits are hit.

Exchanges
We recommend not editing this as IQM already optimizes bidding through ad exchange platforms for you, but you still have the option to run your campaigns through specific exchange platforms.

An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Prices for the inventory are determined through bidding

White/Black Listing
Advertisers can white label and black label specific IP addresses, mobile devices or websites. Just another way IQM helps you target specific audiences and optimize the use of your funds. Please keep in mind that the listing is capped at 1000 records.

You may also define your audience by Inventory Group, Premium Inventory Group, Audience Segment, Audience Group, Multicultural Inventory, Retargeting Tag.

Deal Group
By selecting a Deal Group here, you will be only targeting users under this group.

When a Deal ID is present, your Deal Group selection will be ignored.

Deal ID
By inputting a Deal ID here, you will be only targeting users under this category.

When a Deal ID is present, your Deal Group selection will be ignored.


Did this answer your question?