Inventory Groups is where you can create custom groups of publishers of where you want your ads to be shown. You can do this by selecting from a list of Deal IDs that meet specific criteria based off your requirements.
In the above screenshot you have the,
- Deal ID - The unit identifier of the Deal ID. You can think of it like a product SKU. If you ever have any questions regarding Deal IDs, please make sure to reference this identifier.
- Name - Name of the Deal ID
Example: 70% Viewability = What this means is that your ads are guaranteed to be seen 70% of the time on a consumers screen. So, if an ad gets 1000 impressions, at least 700 of those impressions will appear on a user's screen,
as opposed to being down the page and never actually appearing before the user.
- Description - Detailed description of the Deal ID.
Note: We are working on updating the descriptions of each Deal ID as soon as possible. Sorry for any inconvenience.
- Suggested CPM - Our suggested bid on the cost per 1000 impressions for the specific Deal ID.