Programmatic Glossary

Most commonly used business jargons. Get your terminology straight. Find clear and thorough definitions for the most important digital advertising terms, from “ad server” to “viewability” and everything in between.

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AD BLOCKING

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AD EXCHANGE

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AD INJECTION

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AD NETWORK

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AD RETARGETING

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AD SERVER

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AD VERIFICATION

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AGENCY TRADING DESK

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AGGREGATED INFORMATION

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ALGORITHM

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ANONYMOUS INFORMATION

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APP REMARKETING

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APPLICATION PROGRAMMING INTERFACE (API)

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ARBITRAGE

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AUDIENCE

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AUDIENCE BUYING

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AUDIENCE DATA

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ATTRIBUTION MODELING

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AUDIENCE INTELLIGENCE

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AUDIENCE SEGMENT

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AUTO-OPTIMIZATION

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AUTOMATED GUARANTEED

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BID MANAGEMENT

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BLACKLIST

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BOTNET

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BOTS

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BRAND SAFETY

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BRANDING CHANNEL

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BUNDLING

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CAMPAIGN OPTIMIZATION

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CHANNEL

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CLICK FARM

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CLICK-THROUGH RATE

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CONTENT STREAM

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CONTEXTUAL ADVERTISING

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CONTEXTUAL DATA

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COOKIE

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COOKIE SYNC

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COST PER THOUSAND (CPM)

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CROSS-CHANNEL

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CROSS-DEVICE

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DATA MANAGEMENT PLATFORM

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DEAL ID

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DEMAND SIDE PLATFORM

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DETERMINISTIC MATCHING

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DEVICE ID

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DYNAMIC AD INSERTION

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DYNAMIC CPM

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DYNAMIC PRICING

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ENGAGEMENT CHANNEL

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EXECUTION

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EXPOSURE

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FIRST-LOOK

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FIRST-PARTY DATA

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FREQUENCY

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HYPERLOCAL TARGETING

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IMPRESSION LAUNDERING

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IMPRESSION STACKING

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IN-BANNER

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IN-FEED

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IN-STREAM

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INTERSTITIAL

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KPI

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LOCATION TARGETING

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LONG TAIL PUBLISHERS

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LOOK-ALIKES

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MID-ROLL

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MULTI-CHANNEL

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NATIVE PLACEMENTS

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NON-REMNANT INVENTORY

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OFFLINE DATA

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PIXELS

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POST-ROLL

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PRIVATE MARKETPLACE

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PROBABILISTIC MATCHING

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PROGRAMMATIC DIRECT

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REACH EXTENSION

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REAL-TIME BIDDING

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REMNANT INVENTORY

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RESPONSE

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RETARGETING

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SCALABILITY

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SECOND PRICE AUCTION

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SELL SIDE PLATFORM

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SOCIAL AD SPEND

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SPOOFING

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TAGGING

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THIRD-PARTY DATA

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USER ATTRIBUTE

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VIEWABILITY

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WHITELIST

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WIN RATE

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YIELD OPTIMIZATION

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