In the Campaigns app, select the PG Campaign type when creating a campaign within any IO. Click “Create” to start creating a PG campaign.
Once in the Campaign screen, you need to fill in all the possible information for the campaign. The following information is required to set up the campaign.
Campaign Name
Start Date, End Date, and Timezone
Budget (for spend-based campaigns)
PG Campaign Fees: Calculated based on the spending budget amount. The fee percentage is set by the platform.
Total Budget: Total budget is sum of Fees and Spending Budget
Budget (for impression-based campaigns): The spending budget will be provided in impressions.
Estimated Media Spend: Calculated based on the impressions target
PG Campaign Fees: Calculated based on the spending budget amount. PG fee percentage is set by the platform.
Estimated Total Media Spend: Calculated based on the Estimation of Fees and Media spend
Max Bid Price
Creatives
Inventory: Select PG deals and add them into the campaign. Read more about adding deals in the next section.
Add PG Deal to the PG campaign
Inside the inventory section of the campaign, you will find two options
Select Pre-Added Deals
Add New Deal
If you choose "Select Pre-Added Deals," a popup will appear, prompting you to select PG deals from the list of currently available deals in your account. You will be able to view all the details of each deal while making your selection. You can select one or more deals and click “Select” to confirm.
The selected deals will be added to the campaign and displayed in a table format within the inventory section. If necessary, you can modify your selection by removing unwanted deals.
If you choose "Add New Deal" in the inventory section, a popup will appear allowing you to add a new deal to the campaign, which will also be saved in your account.
You are required to provide the following information while creating or adding a deal on the platform:
Deal ID
Deal Name
Exchange
Deal Status: By default, the status is set to Active when you add the deal. You can change the status to Inactive later. Inactive deals are not visible to any campaigns.
CPM: This is reference data provided by the SSP/Publisher that you can store within the deal. This value will not be used in the auction.
Description
Payment to: The default value is set to "Platform," indicating that the payment will be sent to the Platform. Currently, this value cannot be changed.
Once you have completed the campaign configuration and set the PG deals, you can start the campaign by clicking the "Run" button. This action will submit the campaign for approval. Once approved, the campaign will be ready to serve ads.
FAQs
How many PG deals can be added in one campaign at a time?
You are allowed to add up to 25 PG deals in one campaign.
Can I change PG deals while my campaign is running?
Yes, you can modify the PG deal selection by removing or adding new PG deals to running campaigns. However, at least one PG deal must always be associated with the campaign.
Is CPM mandatory input to provide?
No, the CPM value is optional and is used solely for informational purposes. The platform does not utilize this value in real-time bidding (RTB) processes.
How can I edit a PG deal once I create it and add it to the campaigns?
Editing a deal from the Campaigns app is not allowed once it is created. However, you can edit the PG deal using the Inventory app. Navigate to the PG tab, select any deal from the table, and click "Edit." This will open an edit popup, allowing you to make changes to the deal.