IQM Corporation

A Private Marketplace (PMP) deal refers to a type of programmatic advertising arrangement that allows advertisers to purchase ad inventory through a private, invitation-only auction. Unlike open exchanges where inventory is available to all bidders, PMP deals provide more control, premium inventory, and often better targeting options for advertisers.

In open exchanges, advertisers have the freedom to bid on inventory. In contrast, a private marketplace necessitates a deal ID for bidding. 

A deal ID is a system-generated string (e.g., 0123456789012345678) assigned to an inventory package. Using this deal ID, advertisers can buy inventory packages from demand-side platforms.

Demand-side platforms allow advertisers to bid on premium inventory and make the process of purchasing ad space more structured.

For more information, see the following articles: 

<a href="https://help.iqm.com/en/articles/9613526-how-to-manage-pmp-deals-in-the-inventory-app" rel="nofollow noopener noreferrer" target="_blank">How to create PMP deals</a>

<a href="http://help.iqm.com/en/articles/9613510-how-do-i-set-up-a-pmp-deal-in-a-campaign">How to add PMP deals to a campaign</a>

- <a href="https://help.iqm.com/en/articles/9613526-how-to-manage-pmp-deals-in-the-inventory-app" rel="nofollow noopener noreferrer" target="_blank">How to create PMP deals</a>
- <a href="http://help.iqm.com/en/articles/9613510-how-do-i-set-up-a-pmp-deal-in-a-campaign">How to add PMP deals to a campaign</a>

What is a Private Marketplace Deal?

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How a PMP Deal Works