Advertisers can now take advantage of curated inventory groups tailored to specific content or objectives. These groups simplify the process of targeting inventory available on specific devices and belonging to subject content categories.
Inventory Group Types
Device Targeting: Targeting by the kind of device through which the inventory is delivered, e.g.:
Connected Television (CTV)
Over the Top: OTT, or TV episode or movie-type long-form content delivered on any device (inclusive of CTV)
Online Video: OLV, including in-stream video and ads in all kinds of video players on desktop, mobile, or other devices
Content Targeting: Targeting by the subject matter of the content, e.g.:
News
Politics
Sports
Healthcare
Cannabis
Inventory Sources
Private Marketplace Deals (PMP): PMP deals are made directly with inventory sources, facilitating a direct link between the buyer and the seller where the inventory is of known quality and the price floor is set, e.g.:
Publishers: The Washington Post, Yahoo.com
Device Manufacturers: Roku, Sling, LG, Samsung
Streaming Services: Hulu, Fubo, Tubi, Pluto, Vudu, Freevee
Supply Side Platforms: Magnite, Pubmatic, SpotX
Exchange Inventory: Inventory transacted across open exchanges in a Real Time Bidding (RTB) environment, e.g.:
Google AdX
OpenX
Index Exchange
Inventory Groups | Inventory Description | Private Marketplace Deals | Open Exchange Inventory |
CTV PMP Deals | Streaming inventory on connected televisions | ✓ |
|
CTV + OTT Open Exchange | CTV + OTT inventory from the open exchange |
| ✓ |
OLV Open Exchange | In-stream video on sites and apps |
| ✓ |
High Video Completion Rate | Sites and apps that are likely to result in high completion rate |
| ✓ |
News & Politics Content | News & Politics category sites | ✓ | ✓ |
Sports Content | Sports Category sites | ✓ | ✓ |
Cannabis Content | Inventory with publishers who accept cannabis content |
| ✓ |
Healthcare Content | Healthcare category sites |
| ✓ |
How to Access and Use Curated Inventory Groups
Log in to your IQM DSP account.
Navigate to the Inventory section.
Click on the Private Deals tabs and explore the curated deals.
Use Cases:
Run ads in high-quality, full-length content on CTV devices with CTV PMPs
Prioritize reaching audiences who are most likely to watch all or almost all of my video messaging with High Completion Rate inventory
Reduce creative approval times and ensure that publishers sending bid requests will accept my ad, especially for sensitive verticals like political or cannabis.
Benefits of Using Curated Deals
Time Efficiency: Quickly target specific inventory offerings without the need for extensive manual setup
Increased Relevance: Tailor your campaigns to resonate with users interested in specific content categories
Maximized Performance: Leverage curated deals to enhance the performance and impact of your advertisements
Optimized Supply Path: Through PMPs, leverage a more direct path between SSP and DSP, cutting out additional intermediaries