In this article, we'll delve into the capabilities, limitations, and best practices surrounding native advertising.
For more information, please refer to Setting Up Native Ads.
What are the minimum & maximum lengths of respective fields (creative name, title, description, CTA text, and brand name) in Native creative form and native creative CSV file?
There is no minimum length requirement. Below are maximum lengths and recommended lengths, where applicable. For full specs, see our ad specs sheet.
Creative Name: 500 Chars
Title: Max 140 Char, Recommended: 60 - 90 char
Description: Max 140 Chars
CTA text: Max 15 Chars
Brand Name: Max 25 Chars
Can I select multiple images and/or videos while creating a native ad?
While creating a native ad by uploading images, and video, a user can select multiple images or videos. The additional images and/or videos will work as a variant. So, multiple copies of the same native creative with different images will be created as a result.
Does IQM support both Native display and video creatives?
Yes, IQM supports both native display and video creatives.
Can an advertiser target both native display and video creatives in one campaign?
Yes.
What fields are mandatory, and what fields are optional in the native creative form?
Mandatory fields: Creative Name, Creative Type, Title, Description, Click URL
Optional fields: CTA text, pixel URL, Brand Name, and Brand Icon
What fields are mandatory, and what fields are optional in the native creative CSV?
Mandatory fields: Creative Ad Name, Creative Ad Type, Creative Ad Image or Creative Ad Video VAST URL (if video), Title, Description, CTA URL
Optional fields: CTA text, pixel URL, Brand Name, and Brand Icon
Is there a sample file for uploading native creatives?
Sample file can be downloaded here.