On this page:
Native creative overview
Advertisers rely on native creatives to seamlessly blend their image and video ads with the content that surrounds them. Add native creatives to your creative library in the IQM platform one by one or in bulk, and in the following ways:
Like with standard video creatives, you can choose between video files and VAST extensible markup language (XML)/URLs, or use a combination of the two, in your native video campaigns.
Refer to Creative ad specs and requirements to confirm that your native video and native image creatives follow IQM and industry requirements before you add them.
Variations overview
Introduce variety to your campaigns by adding multiple images, titles, and descriptions to the same native creative. This generates different combinations, or variations, of the same ad.
Variations example
An advertiser uploads one native image creative to the Creatives app and adds a second title and a second description.
Creative | Title | Description |
Native Image 1 | Title 1 | Description 1 |
Native Image 1 | Title 2 | Description 2 |
The following variations of the native image creative are automatically generated for the advertiser.
Creative | Title | Description |
Native Image 1 | Title 1 | Description 1 |
Native Image 1 | Title 1 | Description 2 |
Native Image 1 | Title 2 | Description 1 |
Native Image 1 | Title 2 | Description 2 |
Upload a native image creative
Native creative template: Select Sample File in the Native Creative pop-up window to download a spreadsheet template if you plan to add one or more native image or native video creatives via a spreadsheet upload. Follow its formatting guidelines.
You can save and reupload the spreadsheet to easily add your native creatives individually or in bulk.
Note that uploading a spreadsheet will automatically populate certain fields with the items you included in the file. We recommend reviewing these fields prior to selecting Create to identify and address any mistakes that may have been included in the spreadsheet. |
Creatives app - New image
Follow these steps to add a native image creative from the Creatives app by uploading a new image:
Select the Creatives app from the homepage.
Click Native and expand the Add New menu.
Choose Upload New Images or Videos. This will open the Native - by uploading Images or Videos pop-up window.
Choose which method you’d like to follow to upload the native image.
Upload a spreadsheet that contains the creative details from your computer’s local files.
Drag-and-drop a spreadsheet that contains the creative details from your computer’s local files.
Upload a spreadsheet that contains the creative details from your computer’s local files.
Upload an image file.
To upload a spreadsheet from your computer’s local files, select Upload CSV, choose the file, and click Open.
To drag-and-drop a spreadsheet, open your computer’s local files, select the file, and drag your cursor from that file to the Drag or Paste files here section.
To upload a spreadsheet from an external Google Drive or Dropbox account, select the corresponding company’s icon.
A pop-up window will open and prompt you to log in, accept any applicable privacy settings, and select the desired files from your online drive.
To upload an image file, select + Add.
Locate the Creative section and choose Image.
Select Upload File, choose up to five image files from your computer, and click Open.
Select Add Image URL to enter a cloud source link for the image instead.
Type a name for the creative into the Name field.
Choose a unique one to differentiate this creative from others that you may add.
Use the Ad Details section to add a title and description for the native image creative.
Select Add Variation to include up to five titles and/or descriptions and click Generate Variations. This generates different combinations, or variants, of the same native creative for your end users.
Use the Targeting section to add targeting details to the native image creative.
In the Click URL field, enter the full URL address where users will be directed to when they click on the creative’s call to action (CTA).
In the CTA field, choose from a list of CTAs, or enter your own and select + Add.
Complete the 3rd Party ID and/or Pixel URL fields, if desired. Refer to Add custom tracking to a native creative for more details and instructions.
To apply the same click URL, CTA, and/or pixel URL to each of the creatives you’re adding, select Update in all creatives under the applicable field(s).
Use the Brand Info section to add the brand’s name and logo.
Locate the Preview panel to confirm that each creative renders as expected; and that all titles, descriptions, logos, brand names, and CTAs are correct.
If you added variations, select each creative listed in the Creatives column to preview each one.
Repeat steps 4 through 15, as needed, to add up to 200 native image creatives or variations.
Select Create to save the creative(s) to the Creatives app.
Creatives app - Existing image
Follow these steps to add a native image creative from the Creatives app by selecting an existing image:
Select the Creatives app from the homepage.
Click Native and expand the Add New menu.
Choose Select Existing Images or Videos. You must have previously uploaded an image creative or video creative to select this option.
Select the checkbox next to the existing image creative(s) that you’d like to use to generate the new native image creative.
Click Next. This will redirect you to the Native - by uploading Images or Videos pop-up window.
Follow steps 11 through 17 of the Upload a native image from the Creatives app - New image workflow to add key details to the creative(s) and generate them.
Campaigns app - New or existing image
Follow these steps to add a native image creative from the Creatives app by uploading a new image or selecting an existing image:
Select the Campaigns app from the homepage.
Choose an insertion order (IO), then filter or search your campaigns to locate the one for which you want to add a new creative.
Locate the Campaign Name column and click the campaign’s name. We’ll redirect you to a landing page for the campaign, where you can add or update its details and targeting parameters.
Select + Create Campaign instead if you’d like to add the new creative to a new campaign.
Locate the Native Creatives section.
Select Add New Creatives.
Choose By uploading Images or Videos or Using existing Images or Videos, depending on your preference.
If you selected By uploading Images or Videos, follow steps 4 through 17 of the Upload a native image from the Creatives app - New image workflow.
This process will end with an Add to Campaign button in place of the Create button.
If you selected Using existing Images or Videos, follow steps 4 through 6 of the Upload a native image from the Creatives app - Existing image workflow.
This process will end with an Add to Campaign button in place of the Create button.
Save the creative(s) to the campaign.
If this is an existing campaign, click Save on the campaign’s landing page.
If this is a new campaign, click Save as Draft on the campaign’s landing page, or click Run if you’ve completed all other required and applicable sections for this campaign.
Upload a native video creative
Creatives app - New video
VAST XML/URL template: Select Sample File in the Native Video pop-up window to download a spreadsheet template if you plan to add one or more VAST XML/URLs via a spreadsheet upload. Follow its formatting guidelines:
You can save and reupload the spreadsheet to easily add your native video creatives individually or in bulk. |
Follow these steps to add a native video creative from the Creatives app by uploading a new video:
Select the Creatives app from the homepage.
Click Native and expand the Add New menu.
Choose Upload New Images or Videos. This will open the Native - by uploading Images or Videos pop-up window.
Choose which method you’d like to follow to upload the native video.
Upload a spreadsheet that contains the creative details from your computer’s local files.
Drag-and-drop a spreadsheet that contains the creative details from your computer’s local files.
Upload a spreadsheet that contains the creative details from your computer’s local files.
Upload a video file.
To upload a spreadsheet from your computer’s local files, select Upload CSV, choose the file, and click Open.
To drag-and-drop a spreadsheet, open your computer’s local files, select the file, and drag your cursor from that file to the Drag or Paste files here section.
To upload a spreadsheet from an external Google Drive or Dropbox account, select the corresponding company’s icon.
A pop-up window will open and prompt you to log in, accept any applicable privacy settings, and select the desired files from your online drive.
To upload a video file, select + Add.
Locate the Creative section and choose Video.
Select Upload File, choose up to five video files from your computer, and click Open.
Select + Add VAST XML/URL to paste a VAST code instead, and select Add to apply it.
Type a name for the creative into the Name field.
Choose a unique one to differentiate this creative from others that you may add.
In the Thumbnail section, select Upload File to add a thumbnail image from your computer’s local files.
Select + Add Image URL to enter a cloud source link for the thumbnail image instead.
Use the Ad Details section to add a title and description for the native video creative.
Select Add Variation to include up to five titles and/or descriptions and click Generate Variations. This generates different combinations, or variants, of the same native creative for your end users.
Use the Targeting section to add targeting details to the native video creative.
In the Click URL field, enter the full URL address where users will be directed to when they click on the creative’s call to action (CTA).
In the CTA field, choose from a list of CTAs, or enter your own and select + Add.
Complete the 3rd Party ID and/or Custom Tracking fields, if desired. Refer to Add custom tracking to a native creative for more details and instructions.
To apply the same click URL or CTA to each of the creatives you’re adding, select Update in all creatives under the applicable field(s).
Use the Brand Info section to add the brand’s name and logo.
Locate the Preview panel to confirm that each creative renders as expected; and that all titles, descriptions, logos, brand names, and CTAs are correct.
If you added variations, select each creative listed in the Creatives column to preview each one.
Repeat steps 4 through 16, as needed, to add up to 200 native video creatives or variations.
Select Create to save the creative(s) to the Creatives app.
Creatives app - Existing video
Follow these steps to add a native video creative from the Creatives app by selecting an existing video:
Select the Creatives app from the homepage.
Click Native and expand the Add New menu.
Choose Select Existing Images or Videos. You must have previously uploaded an image creative or video creative to select this option.
Select the checkbox next to the existing video creative(s) that you’d like to use to generate the new native video creative.
Click Next. This will redirect you to the Native - by uploading Images or Videos pop-up window.
Follow steps 11 through 17 of the Upload a native video from the Creatives app - New image workflow to add key details to the creative(s) and generate them.
Campaigns app - New or existing video
Follow these steps to add a native video creative from the Creatives app by uploading a new video or selecting an existing one:
Select the Campaigns app from the homepage.
Choose an insertion order (IO), then filter or search your campaigns to locate the one for which you want to add a new creative.
Locate the Campaign Name column and click the campaign’s name. We’ll redirect you to a landing page for the campaign, where you can add or update its details and targeting parameters.
Select + Create Campaign instead if you’d like to add the new creative to a new campaign.
Locate the Native Creatives section.
Select Add New Creatives.
Choose By uploading Images or Videos or Using existing Images or Videos, depending on your preference.
If you selected By uploading Images or Videos, follow steps 4 through 19 of the Upload a native video from the Creatives app - New video workflow.
This process will end with an Add to Campaign button in place of the Create button.
If you selected Using existing Images or Videos, follow steps 4 through 6 of the Upload a native video from the Creatives app - Existing video workflow.
This process will end with an Add to Campaign button in place of the Create button.
Save the creative(s) to the campaign.
If this is an existing campaign, click Save on the campaign’s landing page.
If this is a new campaign, click Save as Draft on the campaign’s landing page, or click Run if you’ve completed all other required and applicable sections for this campaign.
Add custom tracking to a native creative
If desired, you can specify external tags or tracking URLs and add them to your native creatives in the IQM platform to measure performance independently:
3rd Party ID (Image, Video): Reconcile performance data with IQM using the ID that you assigned to a creative on an external, third-party platform. This field is optional with the following use cases:
Keep track of your uploaded ads.
Reconcile data and compare delivery information.
Apply the identifier for your own reporting purposes such as for use in an external data visualization tool.
Custom Tracking - Impression Tracking URL (Video): Calculate the number of times the ad displays, and measure post-view attribution based on a conversion time frame that you define.
Custom Tracking - Duration Tracking URL (Video): Measure how much of the video ad was played and determine whether it was started or reached 25%, 50%, 75%, or 100% of its total duration.
Go to the desired third-party system to create the tracking event and obtain the appropriate URL or ID. Return to the Creatives app to add each custom tracking solution to your native creatives.
Locate additional creative resources