Audience Insights empowers advertisers and marketers with comprehensive intelligence about their target audiences. By providing a holistic and in-depth view of the advertiser's audience, this tool unlocks valuable knowledge pertaining to audience characteristics, interests, and behaviors. In this article, we’ll explore more about the specifications, limitations, and best practices of audience insights.
To know more about audience insights, please refer to this article - What is an Audience Insights?
To know more about generating audience insights, please refer to this article - How to generate an audience insight?
1. What types of audiences are supported for audience insights?
Currently, only Matched Audiences are supported for generating audience insights.
2. Can we expect audience insights for other types of audiences in the future?
Yes, audience insights for other types of audiences (Segmented Audiences, Retargeted Audiences, Geofarmed Audiences, Contextual Audiences, Lookalike Audiences, and Campaign Audiences) will be available in future releases. However, specific timelines for these releases are not yet confirmed.
3. Are there any limitations on matched audience requirements?
Yes, a matched audience should have a minimum of 10,000 unique and should be in a "ready" status to generate insights.
4. Can I create audience insights for multiple audiences together?
You can generate audience insights for multiple audiences simultaneously, but only one insight can be created per audience.
5. Can I create insights multiple times? Will the results vary each time I create insights?
You can generate insights for a specific audience only once. The generated insights will be available in both the audience table and the Insights app, allowing you to download or email them as needed. If you delete the insights, you can regenerate them; however, the results will remain consistent as long as the audiences remain the same.
6. How long does it take to generate insights?
Audience insights are generated rapidly, typically within a few seconds.
7. What types of insights are generated?
You can find a comprehensive range of insights outlined in the article - What is Audience Insights?
8. Can I include a custom logo when downloading insights?
Yes, you have the option to upload a custom logo when downloading insights in PDF format.
9. What are the specifications for custom logo files?
We support PNG, JPG, and BMP files up to a maximum size of 2 MB for custom logos.
10. Are there any limitations on creating insights?
No, you can create any number of insights without any limitations for now.