Macros

Explanation

{BIDDER_CREATIVE_CLICK_URL}

Click URL of the bidder's creative.

{IAA_AD_PLATFORM}

Ad platform being used.

{IAA_ADVERTISER_ID}

Unique identifier of the advertiser.

{IAA_APP_BUNDLE_ID}

Bundle ID of the mobile application.

{IAA_APP_ID}

Unique identifier of the mobile application.

{IAA_APP_NAME}

Name of the mobile application.

{IAA_BID_PRICE}

Bid price for the impression.

{IAA_CACHE_BUSTER}

Cache-busting value to ensure fresh ad serving.

{IAA_CAMP_BID}

Bid value for the campaign.

{IAA_CAMP_TYPE}

Type of campaign, such as display or video.

{IAA_CAMPAIGN_ID}

Unique identifier of the campaign.

{IAA_CAMPAIGN}

Name or description of the campaign.

{IAA_CARRIER_NAME}

Name of the mobile carrier.

{IAA_CLICK_URL}

Click URL for tracking purposes.

{IAA_CONTENT_LENGTH}

Length of the content.

{IAA_CONVERSION_ID}

Unique identifier for conversions.

{IAA_COUNTRY_CODE}

Country code of the user's location.

{IAA_CREATIVE_ID}

Unique identifier of the creative.

{IAA_CREATIVE_SIZE}

Size specifications of the creative.

{IAA_DEVICE_ID}

Unique identifier of the user's device.

{IAA_DEVICE_LAT}

Latitude of the user's device location.

{IAA_DEVICE_LON}

Longitude of the user's device location.

{IAA_DEVICE_OS_NAME}

Name of the user's device operating system.

{IAA_DEVICE_PLATFORM_ID}

Platform ID of the user's device.

{IAA_DEVICE_UA}

User-Agent string of the user's device.

{IAA_EXCH_REQ_ID}

Exchange-specific request identifier.

{IAA_EXCHANGE_NAME}

Name of the exchange.

{IAA_GEO_REGION}

Geographical region of the user's location.

{IAA_GOTV_MAP_URL}

URL for the map related to the user's location.

{IAA_GPS_LAT}

GPS latitude of the user's device location.

{IAA_GPS_LON}

GPS longitude of the user's device location.

{IAA_GPS_SOURCE_LAT}

Source latitude of the user's device location.

{IAA_GPS_SOURCE_LON}

Source longitude of the user's device location.

{IAA_IMPRESSION_ID}

Unique identifier of the impression.

{IAA_ISP_CELLULAR}

Indicates if the ISP is cellular.

{IAA_LOCATION_RADIUS}

Radius of the user's location.

{IAA_MANUFACTURER_NAME}

Name of the device manufacturer.

{IAA_MAP_API_KEY}

API key for mapping services.

{IAA_MODEL_NAME}

Name of the device model.

{IAA_MRAID_VERSION}

Version of the MRAID (Mobile Rich Media Ad Interface Definitions).

{IAA_OS_CLASS}

Classification of the device operating system.

{IAA_PAGE_URL}

URL of the page where the ad is displayed.

{IAA_PUBLISHER_ID}

Unique identifier of the publisher.

{IAA_SELLER_ID}

Unique identifier of the seller.

{IAA_SITE_ID}

Unique identifier of the site.

{IAA_SITE_PLATFORM}

Platform of the site.

{IAA_SSAI_INTEGRATION}

Indicates if SSAI (Server-Side Ad Insertion) integration is used.

{IAA_STATE_NAME}

Name of the state or province.

{IAA_SUPPLY_TYPE}

Type of supply, such as app or website.

{IAA_TICKER_URL}

URL for ticker-related information.

{IAA_TIMESTAMP}

Timestamp of the event.

{IAA_TRACKING_CLICK_URL_ESC}

Escaped version of the tracking click URL. This macro should be used for 3rd party click trackers. This is the encoded version.

{IAA_TRACKING_CLICK_URL}

Tracking click URL for measurement purposes. This macro should be used for 3rd party click trackers.

{IAA_UNIX_TIMESTAMP}

Unix timestamp of the event.

{IAA_USER_ID}

Unique identifier of the user.

{IAA_USER_IP}

IP address of the user.

{IAA_WIN_URL}

URL for winning impressions.

{US_PRIVACY}

Placeholder for privacy-related information (specific to US privacy regulations).