Dimensions and Metrics | IQM Help Center

Report dimensions

Campaign Specifics		Available filters - To be added
	Campaign	This is a campaign name
	Campaign ID
	Campaign Start Date
	Campaign End Date
	Campaign Group
	Campaign Group ID
	Hour
	Day
Creative Specifics
	Creative	This is a creative name
	Creative ID
	Creative Type
	Creative Group
	Playback Method
	Player size
	Placement Type
	Roll type
	Skippability
Demographics
	Age Group
	Gender
	Ethnicity
	Language
	Income Range
Technologies
	Device Type
	Manufacturer
	Carrier
	Connection Type
	OS
Deliveries
	Channel
	Site & App
	Exchange
	Site & App ID
	Private Deal
	Publisher Category
Locations
	Country
	State
	City
	County
	Zip Code
	Congressional District
	State Senate
	State House
	DMA
Customers
	Customer	For super and workspace user groups
	Customer ID	For super and workspace user groups

Metrics

Category	Title	Desc
Budget
	Daily Budget	Dependant on Dimension “Campaign” or “Campaign ID” or “Customer” or “Customer ID”
	Total Budget	Dependant on Dimension “Campaign” or “Campaign ID” or “Customer” or “Customer ID”
	Max Bid	Dependant on Dimension “Campaign” or “Campaign ID”
	Daily Budget Completion(% )	Dependant on Dimension “Campaign” or “Campaign ID”
Counts
	Impressions
	Clicks
	Reach
	Frequency
Rates
	CTR
	WinRate
	VCR
	Viewability

Spending
	Total Spent
	Data Cost
	Media Spent
	Platform Spent	Only for SuperAdmins
	Workspace Spent	Only for Admins and Super Admins
Earnings		(only for admins)
	Platform Earnings	Only for SuperAdmins
	Workspace Earnings	Only for Admins and Super Admins

Cost
	eCPM
	eCPC
	CPCV
Video
	Video Start
	Video 25%
	Video 50%
	Video 75%
	Video 100%
	Hours Viewed
Conversion
	Total Conversions Former: Conversions	Definition: Understanding Conversion Metrics in the IQM Platform \| IQM Help Center For non-aggregated reports: Formula: sum of all conversions counts (including attributed conversions) Example: Campaign 1 has one associated pixel Pixel1. Pixel1 has overall 5000 Conversions out of which 2000 are non-attributed and 3000 are attributed conversions. Therefore: The total conversion for Campaign1 will be 5000 For aggregated reports: Formula: Sum of all conversions from all applicable campaigns *applicable campaigns: Campaigns where conversion is associated and exists
	Total Attributed Conversions	Definition: Understanding Conversion Metrics in the IQM Platform \| IQM Help Center
	Total Attributed View-Through Conversions	Definition: Understanding Conversion Metrics in the IQM Platform \| IQM Help Center
	Total Attributed Click-Through Conversions	Definition: Understanding Conversion Metrics in the IQM Platform \| IQM Help Center
	Cost Per Attributed Conversions Former: CPA	Definition: Understanding Conversion Metrics in the IQM Platform \| IQM Help Center Formula: (total spent from applicable campaigns / total Attributed Conversions counted on applicable campaigns.) *applicable campaigns: Campaigns in which conversion is associated
	Total Conversion Value Former: Conversion Value	Total Conversion value = Sum of all conversion value provided at run time using Financial Metric Aggregated formula for report: Conversion value = SUM of (Total Conversion Value from all applicable campaign(s) ) Basic formula, to calculate conversion value per pixel as follows: If not dynamic or static conversion value: conversion value = total conversions * value provided at the time of the creation If dynamic: Conversion value = sum of (all conversion values provided at run time) *Only consider those campaigns where Conversion Value is associated.
	Attributed Conversion Rate former: Conversion Rate (FORMULA-NAME IN REVIEW)	Conversion Rate (%) basic formula = total attributed conversions / ad interactions * 100 Aggregated formula for reports: Conversion Rate = SUM (Total Attributed conversions from all pixels from all applicable campaign(s)) / sum( all total ad interactions from all applicable campaigns.) Here, total ad interactions is SUM of ( total impressions from applicable campaigns which has VIEW BASED or HYBRID conversion associated + Total Clicks from applicable campaigns which has CLICK BASED conversion associated ) *applicable campaigns: Campaigns where conversion is associated and exists and in scope
	ROAS	Basic formula: ROAS = Total Attributed conversion-value / total-spent 100 % Aggregated formula for Reports: ROAS = (sum of all total attributed conversion Value from all pixels from all applicable campaigns / total-spent from all applicable campaigns ) 100 (% ) *applicable Campaigns: Only consider those campaigns where Conversion Value is applicable.