Creative Ad Specs
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Written by Team IQM
Updated over a week ago

Please observe the following specifications and limits when setting up your campaigns:

Video

Parameters

Requirements

Notes

File Size

400 MB or Smaller

File Type

MP4, MOV

Video Length

:06, :15, :30, :60

Aspect Ratio

4x3 or 16x9

For 4x3 Video: Recommended: 640x480; Minimum: 480x360

For 16x9 Video: Recommended: 1920x1080; Minimum: 640x360

Video- VAST

Parameters

Requirements

Notes

Supported Versions

2.0, 3.0, 4.0,

4.1 (interactive)

VAST Wrappers are accepted, but we recommend limiting to only 3 wrappers to avoid issues with serving on exchanges

VPAID is not currently supported

Banner Display

Parameters

Requirements

Notes

File Size

2MB for JPEG, JPG, PNG

750KB for GIF

File Type

GIF, JPEG, JPG, PNG

Banner Dimensions

160x600, 250x250, 300x50, 300x250, 300x600, 320x50, 320x100, 320x480, 728x90, 970x250

Audio

Parameters

Requirements

Notes

File Size

100MB or smaller

File Type

MP3, WAV, OGG, MPEG

Audio Length

:15 & :30

Native Display

Field

Requirements

Notes

Headline

Max: 140 characters

Recommended: 60-90 characters

Copy

Max: 140 characters

Image

Aspect ratio Supported - 1:1, 4:3, 1.91:1

Small Variant: 200x200, 267x200, 382x200


Large Variant: 627x627, 836x627, 1198x627


Format: jpg, png, gif


At Least one variant is required

CTA Text

Max: 15 characters

Optional Field


Example: Learn More, Sign Up Now, Donate, Buy Now

CTA URL

Required

Brand Name

Max: 25 characters

Brand Logo

Aspect ratio Supported - 1:1

Size: 50x50


Format: jpg, png, gif

Native Video

Field

Requirements

Notes

Headline

Max: 140 characters

Recommended: 60-90 characters

Copy

Max: 140 characters

Image

Aspect ratio Supported - 1:1, 4:3, 1.91:1

Small Variant: 200x200, 267x200, 382x200


Large Variant: 627x627, 836x627, 1198x627


Format: jpg, png, gif


At Least one variant is required

CTA Text

Max: 15 characters

Optional Field


Example: Learn More, Sign Up Now, Donate, Buy Now

CTA URL

Required

Brand Name

Max: 25 characters

Brand Logo

Aspect ratio Supported - 1:1

Size: 50x50


Format: jpg, png, gif

Video VAST or Video

Min Length: 15 sec

Max Length: 120 sec

Recommended Length: 30 sec


Recommended Format: video/mp4


Other format supported: video/x-ms-wmv, video/x-flv

Third-Party Ad Tags

We support HTML, MRaid & 3rd party tags like DCM.

Note: if you are not using our ad server, then {IAA_TRACKING_CLICK_URL} macro is required for HTML tags

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