Open the Conversions screen.

Select Pixel from the left side panel.

Enter a name for the new conversion.

Select a Conversion Attribute.

Choose Add a Conversion Value or Assign a Financial Metric from the ROAS Data Collection options.

Select Create & Next.

Select which campaigns you will use the new conversion.

Select Save & Next.

In the Copy Pixel Code tab, you can copy the tracking pixel code by selecting Copy pixel code to clipboard.

In the Email Pixel Code tab, you can enter a list of email addresses that will receive the pixel code. Multiple email addresses should be separated by commas.

Select Done.